Lead Brand Designer — Беларусь, Минск

Keydev is on the lookout for a Lead Brand Designer to join our Design Team. Responsibilities:

• Develop and refine brand assets such as typography, color palettes, guidelines, and design templates.

• Own and evolve the visual identity across all brands and products.

• Create visual materials to support brand communication and internal needs.

• Collaborate with stakeholders and cross-functional design teams to ensure cohesive brand storytelling.

• Lead brand consistency across all touchpoints (SMM, CRM, product, marketing).

• Define and maintain brand guidelines and ensure their correct implementation.

• Review and provide feedback on design outputs to maintain high quality standards.

• Drive creative direction for campaigns, launches, and key visuals.

• Support and mentor designers in brand-related tasks.

Requirements:

• 3+ years of experience in brand design or similar role.

• Strong portfolio demonstrating brand systems and visual identity work.

• Strong understanding of typography, composition, color theory, and visual hierarchy.

• Experience building and maintaining brand guidelines.

• Ability to think strategically and translate business goals into visual solutions.

• Strong communication skills and ability to work with multiple stakeholders.

• Advanced proficiency in Figma, Adobe Photoshop, and Illustrator.

Nice to have:

• Experience in performance marketing.

• Experience working with motion or 3D teams.

• Experience leading or mentoring designers.

• Understanding of marketing funnels and user behavior.

This position is planned to be created (promising).