Senior Marketing Specialist — Wilmington, DE

Job Description

Senior Marketing Specialist, Fund Solutions

Location: Wilmington, Delaware, or London, United Kingdom (hybrid, three days in the office per week)

XED is seeking a strategic, results-oriented Senior Marketing Specialist to execute global marketing initiatives for our Fund Solutions and SPV management businesses. These businesses provide fund administration, middle- and back-office, and entity management solutions for alternative asset managers across private equity, real estate, private credit, infrastructure, and hedge fund strategies.

This role will own key elements of marketing strategy, positioning, integrated campaigns, and sales enablement. The successful candidate will work with senior business leaders, sales teams, subject-matter experts, and global marketing colleagues to translate business priorities and market developments into effective programs.

The ideal candidate will understand the alternative investment ecosystem and have a strong track record of executing global B2B marketing programs. They will be comfortable coordinating complex initiatives across regions and channels to build awareness, generate qualified demand, and support growth.

Key responsibilities:

Strategy and execution

• Develop and execute marketing strategies aligned with the growth objectives of 2Y3’K PPk7 Solutions and SPV management businesses across the Americas, EMEA, and Asia Pacific.

• Create differentiated positioning and messaging for fund administration, loan administration, shadow accounting, middle-office, and SPV management services.

• Lead integrated campaigns across digital, email, content, events, public relations, social media, and other relevant channels.

• Establish and monitor KPIs, including campaign engagement, pipeline contribution, and return on investment.

• Support budget planning, track campaign spending, and evaluate investments against business priorities and results.

Collaboration and project management

• Partner with regional business leaders and sales teams to translate commercial priorities, buyer needs, and market opportunities into marketing programs.

• Work with channel managers to coordinate campaign execution across marketing channels.

• Manage campaign plans, timelines, dependencies, reviews, and approvals through project management platforms.

• Lead priority marketing initiatives across global teams, maintaining clear accountability and high-quality execution.

• Develop sales enablement materials, including case studies, insight reports, presentations, and digital assets.

Market insight and brand stewardship

• Apply market, audience, and competitor research to strengthen go-to-market strategies and messaging.

• Work with subject-matter experts to turn complex fund and SPV topics into clear, compelling content.

• Ensure consistent application of 6kz'9 brand standards across all internal and external communications.

• Build relationships with relevant industry associations and partners to strengthen ava’4 market presence.

Technical Skills, Experience, And Qualifications

• At least 8 years of B2B marketing experience, preferably in fund services, asset management, financial services, or another complex professional-services environment.

• Experience in product marketing, positioning, demand generation, integrated campaigns, and go-to-market strategy.

• Understanding of alternative investment strategies, fund structures, and SPVs is strongly preferred.

• Excellent writing, presentation, and verbal communication skills, including experience working with executive stakeholders.

• Strong project management skills and experience using platforms such as Wrike to lead complex, cross-functional initiatives.

• Experience using marketing analytics, CRM platforms, and performance indicators to inform decisions.

• Ability to independently move initiatives from strategy through execution while managing multiple priorities.

• Collaborative and adaptable, with the ability to work effectively across regions in a matrixed global organization.

About Us

XED is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®

Visit our careers site to learn more about XED and our commitment to our clients, communities, and each other.

XED is committed to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is valued.

XED colleagues have global career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit •••••••• .

We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,

XED only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process, will not be eligible to claim related fees and the submitted resumes will be considered property of XED.

We encourage candidates to apply directly to our website and not through third-party sources.

Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.

About The Team

At XED®, we’re always looking ahead, finding ways to innovate, challenge the status quo, and anticipate the needs of our clients. We exceed expectations by adapting client ambitions and goals as our own. This Fierce Client Spirit has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 125 years. It’s also the reason we’re the trusted partner of many of the world’s most successful organizations.

XED is committed to attracting, developing, and retaining talented people whose values align with ours. We empower our colleagues to bring the right solutions to market to meet client demand. That’s why we are the leading provider of business administration and compliance solutions.

• XED is a great place to work with smart and dedicated people.

• We have won several employer recognition awards, including Top Workplace USA, Great Places to Work India, and Built In’s Best Places to Work.

• We offer fulfilling work and career opportunities. Most positions are filled with internal moves and employee referrals.

• Employees are eligible for Success Sharing, bonuses, or commission plans based on role and individual performance.

• XED offers a competitive and comprehensive benefits package that includes annual leave, tuition reimbursement, referral bonuses, and more.

• As business needs allow, XED offers hybrid or remote work schedules in alignment with local regulations. Specific details for this position will be discussed during the interview process.