GTM Operations Specialist — Buffalo, NY

About s4AExkw6c82gZT5n builds the ZS operating system for buildings. We help multi-location organizations manage maintenance, assets, vendors, and work orders in one place. Vera, our ZS assistant, helps facilities teams automate everyday work. Our customers operate across healthcare, fitness, hospitality, and other industries.

About the roleWe’re hiring a hands-on GTM Operations Specialist to help our sales team find new deals and improve how yzgsXUqY turns outbound and inbound interest into qualified pipeline.

You’ll work directly with sales and marketing to identify accounts worth pursuing, build the HubSpot workflows that get them to the right rep, and run the email and SEO experiments that help us reach more of the right buyers. You’ll also build the dashboards we use to see which campaigns generate qualified opportunities and where prospects drop out of the funnel.

A typical week might include using intent signals to build a prospect list for sales, troubleshooting a lead-routing workflow, and figuring out why one email segment books meetings but rarely converts into opportunities. We’re looking for someone who can do the analysis, make the change, and measure what happens next.

What you’ll do• Help sales identify new deals. Work with sales to define target accounts and buyer profiles. Build and improve how we source and enrich leads, assess fit, and use buying signals to prioritize accounts. Give reps enough context to know whom to contact and why now.

• Build pipelines and automations in HubSpot. Configure deal stages, lead scoring, routing, and follow-up workflows. Connect prospecting and enrichment tools to HubSpot, test what happens when data is incomplete or duplicated, and fix workflows when leads fall through the cracks.

• Run and optimize email campaigns. Set up outbound sequences and email marketing campaigns. Own segmentation, testing, and deliverability monitoring. Use replies, qualified meetings, and opportunities to decide which audiences, messages, and follow-up steps to adjust.

• Improve SEO and organic acquisition. Use keyword research, Search Console, and technical audits to find opportunities. Prioritize fixes and improvements to site content and landing pages with marketing and product, then track organic traffic and conversions.

• Build dashboards the team uses to make decisions. Report on lead quality, funnel conversion, and pipeline by campaign and source, including events and partnerships. Investigate gaps in tracking so sales and marketing can see where opportunities come from and what to improve.

• Run growth experiments from start to finish. Pick a funnel problem, establish a baseline, launch a test, and use the results to decide what to change or scale.

What you bring• 3–5 years of experience in GTM operations, revenue operations, marketing operations, growth marketing, or a related role, with hands-on growth marketing experience.

• Hands-on HubSpot experience building pipelines, workflows, segments, and reports. You can troubleshoot automations and verify that records are moving through the system as intended.

• Experience building lead sourcing, enrichment, or scoring workflows and using account fit or intent data to help sales prioritize outreach.

• Experience running email campaigns and using performance data to improve targeting, messaging, deliverability, or conversion.

• Working knowledge of keyword research, technical SEO, and organic search analytics.

• Ability to build dashboards and use campaign and funnel data to make specific recommendations.

• Ability to work on a hybrid schedule in Buffalo, NY, including willingness to relocate if needed.

Nice to have• Experience in B2B SaaS or an early-stage startup.

• Familiarity with tools such as Clay, Apollo, Zapier, Make, Google Analytics, or Google Search Console.

• Experience with APIs, SQL, integrations, or 2E-DXMXRxc tSh automation.

• A UX/UI design background or experience improving landing pages and forms.

What success looks like• First 30 days. Learn how yzgsXUqY sources leads and turns them into opportunities. Audit HubSpot, active email campaigns, and SEO performance. Establish a baseline and identify where leads are being missed or lost.

• By 60 days. Launch a lead-sourcing or intent-based play with sales, fix priority HubSpot workflows, and put a shared funnel dashboard in place. Run an email optimization test and begin implementing the highest-priority SEO improvements.

• By 90 days. Own the recurring workflows and reporting behind lead sourcing and campaigns. Show which efforts are producing qualified opportunities and demonstrate measurable improvement in at least one area, such as lead quality, email conversion, or speed to follow-up.

You’ll work directly with sales, marketing, and company leadership, with room to shape how yzgsXUqY finds, reaches, and converts new customers as we grow.