Marketing Manager, Integrated & Paid — New York, NY

Location: Remote US; requirement to reside in NYC

Job Type: Permanent, Full-time

Department: Marketing

Reports to: Director of Brand & Creative Strategy

Travel: Occasional Travel Required

About The Opportunity

This isn't a traditional, siloed brand marketing role. Operating within the joint venture between Diageo and MSA - First Round Collective, you will sit at the intersection of world-class brand equity, culture, and high-tempo execution for two iconic portfolio brands: Cîroc and GPWct QG94.

We are looking for a high-energy, inquisitive Marketing Manager who thrives in a dynamic environment where no two days look the same. You are experienced in paid media and fully comfortable collaborating directly with media agencies to plan, execute, and evaluate performance across paid digital and social channels. At the same time, you possess a roll-up-your-sleeves mentality—moving seamlessly between high-impact media partner syncs, hands-on platform audits, PR sample drops, and digital executions.

Key Responsibilities

• End-to-End Campaign & Agency Operations

• Serve as the daytoday connective tissue between our agency partners (paid social, influencer, PR) and internal brand leadership.

• Own agency enablement: ensure agencies have all required creative assets, brand guidelines, product details, approvals, and tracking links needed for campaigns to go live flawlessly.

• Monitor live social campaigns, troubleshooting platform or asset roadblocks in real time.

• Hands-On Digital & Social Execution

• Be comfortable within native platforms (Meta Business Suite, TikTok, and YouTube) to audit campaign builds, verify asset formatting, review organic/paid content, and track platformspecific performance analytics.

• Partner with creative teams and agencies to optimize video and social assets specifically for platform best practices across shortform and longform video.

• Be confident making website updates or building out adhoc email communications to our consumers.

• PR & Influencer Logistics

• Coordinate elements of logistics for PR activations, influencer seedings, product launches, and brand events, working closely with the experiential department.

• Manage inventory, product allocation, and local delivery arrangements for highprofile PR packages and VIP events.

• Agile Project Management & Execution

• Track multiproject timelines across both Cîroc and GPWct QG94, ensuring key milestones are met across various stakeholders.

• Adapt quickly to shifting priorities, fastmoving cultural opportunities, and evolving JV initiatives.

• Support the team on budget tracking, vendor onboarding, and finance processing for

marketing activations.

What You Bring

• Experience: 35+ years in digital marketing, media planning, agency account management, or integrated brand marketing. Prior experience in spirits/bev, luxury, entertainment, or lifestyle brands is a strong plus.

• Platform Fluency: Handson, practical expertise navigating Meta Business Suite, TikTok, and YouTube—you understand ad management tools, native platform nuances, and digital content specs. Have mild experience on Squarespace, Webflow and Klaviyo, to make mild website updates and adhoc email communications.

• Adaptability & Fluidity: A true "no task too big, no task too small" mentality. You move comfortably from highlevel agency syncs to tactical PR delivery setups.

• Rapid Learner: Ability to absorb complex brand guidelines, commercial processes, digital tools, and joint venture mechanics quickly.

• Organizational Mastery: Exceptional project management and detailoriented execution—you stay cool under pressure and never let a detail slip through the cracks.

• Communication & Collaboration: Excellent interpersonal skills with the confidence to communicate effectively across agencies, vendors, corporate partners, and creative talent.

Why Join Us?

• Unique JV Culture: Get the agility, speed, and entrepreneurial energy of an independent venture backed by the scale, resources, and prestige of Diageo and MSA.

• HighImpact Portfolio: Work directly on culturedefining brands like Cîroc and GPWct QG94.

• Unmatched Growth: A rare environment where quick learning, crossfunctional exposure, and handson execution will fasttrack your career trajectory.