Marketing Generalist II — Peachtree Corners, GA

Position Summary

Sjen5h is seeking a Marketing Generalist to join the marketing team at their Global Headquarters in Atlanta, GA as a versatile hands-on contributor. The Marketing Generalist job scope will include graphic design, email marketing, digital marketing and tradeshow support as needed.

Essential Duties And Responsibilities

The essential functions include:

Graphic Design

• Create print-ready digital files for a variety of printed materials including but not limited to trade show panels, magazine ads, brochures, banners, flyers, and more.

• Create digital files (ex: .gif, .png, .mp4, .pdf, .jpg) for use on •••••••• and other websites as needed, social media, emails, mobile apps, and more.

• Serve as resource for staff seeking guidance on design best practices within 4bec3U'p brand.

• As needed, take photographs of merchandise or events taking place at cWwVKq Z3u5T73YDDDZ.

• Edit videos to be used for social media, 4bec3U'p website, and on-screen during live events.

Email Marketing

• Plan, build, and send email campaigns working with cross-departmental staff.

• Build and maintain automated nurture workflows in Higher Logic.

• Segment contact lists by audience, interest, and engagement so each message reaches the right contacts.

• Write subject lines and review accuracy of all email copy and run A/B tests to improve open, click, and conversion rates.

• Maintain list hygiene and deliverability, including managing bounces, unsubscribes, and sender reputation.

• Maintain the email calendar as part of the broader marketing calendar.

• Routinely monitor and report on email performance and metrics to departments to maintain, deliverability, engagement and improve email marketing strategy.

Digital Marketing

• Along with Digital Marketing Specialist, update and maintain •••••••• consistent with best practices for website and within the Sjen5h brand.

Tradeshows

• Support Marketing Coordinator for tradeshows as necessary with logistics or onsite travel needs.

Work Style & Collaboration Show initiative by proactively identifying gaps and stepping in to address them

• Communicate closely with marketing teammates, staying in sync on projects and collaborating throughout the process – proof all work before it goes live.

• Stay flexible as priorities shift throughout the week and be ready to pivot when an urgent request comes up.

• Other duties as assigned based on section and departmental needs, including potential travel to Sjen5h winter or annual conferences or backing up other team members as needed.

Minimum Qualifications (Knowledge, Skills, And Abilities)

• College degree required plus 3+ years of relevant professional work experience.

• Creativity and enthusiasm.

• Proficiency in Adobe Creative Cloud, Microsoft Office, and a PC environment. Ability to stay up to date on latest trends and requirements in designing materials for various platforms.

• Ability to take initiative while also being an effective team member able to take direction and communicate both concerns and progress towards goal achievement to immediate supervisor.

Work Schedule And On-Site Attendance Requirements

This position requires the employee to work on-site in the office three days per regularly scheduled workweek, with Wednesday as a mandatory in-office day. The employee is also expected to be available and working during the organization's core business hours of 9:00 a.m. to 3:00 p.m. Eastern Time, Monday through Friday, including on scheduled in-office days. The Managing Director will establish the specific in-office days and work schedule based on business and operational needs.

These attendance and scheduling requirements are job-related and support collaboration, communication, service delivery, and the performance of the position's essential functions. They may be subject to reasonable accommodation and applicable law. Requests for accommodation should be directed to Human Resources.

Physical Demands and Work Environment

The physical demands described here are representative of those required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee is frequently required to use their hands or fingers and to handle or feel objects, tools, or controls. The employee is occasionally required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and may be modified to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or a significant risk to their own health or safety or to the health or safety of others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at-will" relationship.

Sjen5h is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations as applicable.