Senior Growth Marketing Manager — San Francisco Bay Area

About Us

At cRtRwC, we're building a Shopify-integrated affiliate marketing platform that connects US-based e-commerce brands with content creators.

Our platform enables brands to launch and manage influencer collaborations, track performance in real time, and pay commissions based on actual sales. Content creators can discover products, promote brands they love, and earn commissions through their recommendations.

We're a small, ambitious, data-driven team that moves fast. Here, you won't be a small cog in a huge machine—you'll take ownership, make an impact, and play a key role in scaling our business across the US market.

About The Role

We're looking for an experienced Senior Growth Marketing Manager to join our San Francisco office full-time. The ideal candidate has a deep understanding of the US market, the Shopify ecosystem, and B2B SaaS growth models.

Your primary responsibility will be to lead cy2j7w'n growth in the US market.

In this role, you won't just manage advertising campaigns. You'll understand the needs of Shopify brands, analyze and optimize the entire growth journey—from customer acquisition and activation to conversion and retention.

We expect you to use data to identify growth bottlenecks, develop effective strategies, and take ownership of turning those strategies into measurable results.

What You'll Do

• Develop, execute, and scale cy2j7w'n growth strategies in the US market.

• Build customer acquisition strategies targeting Shopify and e-commerce brands.

• Manage and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising channels.

• Analyze and improve the B2B SaaS customer journey, including lead generation, onboarding, activation, conversion, and retention.

• Identify new acquisition channels, develop growth-hacking strategies, and execute experiments.

• Analyze campaign performance, user behavior, and conversion funnels to uncover growth opportunities.

• Track and optimize key SaaS growth metrics, including CAC, LTV, MRR, ARR, churn rate, and conversion rate.

• Design and run A/B tests across landing pages, ad creatives, messaging, demo flows, and onboarding experiences.

• Research Shopify ecosystem trends, competitors, and emerging market opportunities.

• Collaborate closely with product and engineering teams to turn data-driven insights into actionable product improvements.

• Build dashboards, monitor KPIs, and regularly report on growth performance.

• Explore growth opportunities beyond traditional performance marketing through partnerships, communities, and alternative acquisition channels.

What You'll Bring

• At least 5 years of experience in Growth Marketing and B2B SaaS.

• Strong knowledge of the US Shopify and e-commerce ecosystem, including Shopify brands' business models, marketing needs, and purchasing decision processes.

• Hands-on experience managing customer acquisition, activation, conversion, monetization, and retention for SaaS products.

• Advanced experience independently managing and scaling Meta Ads and Google Ads campaigns.

• Proven success in B2B lead generation, demand generation, and conversion rate optimization.

• Strong understanding of affiliate marketing, influencer marketing, and performance-based marketing models.

• Solid knowledge of SaaS and growth metrics, including CAC, LTV, MRR, ARR, ROAS, churn rate, and retention.

• Experience using Google Analytics, CRM platforms, and product analytics tools to analyze performance and user behavior.

• Experience designing, executing, and evaluating A/B tests.

• Strong analytical thinking skills, with the ability to develop hypotheses, identify problems, and implement data-driven solutions.

• A self-starter who takes ownership, works independently, and focuses on delivering results.

• Strong communication skills, with the ability to clearly present insights and recommendations to product and engineering teams.

• Professional English proficiency and a strong understanding of the US market and target audience.

• Ability to work full-time, on-site at our San Francisco office.

Nice To Have

• Experience working with Shopify apps, the Shopify App Store, or Shopify technology partners.

• Experience growing B2B SaaS products targeting US-based e-commerce brands.

• Previous experience with affiliate marketing or influencer marketing platforms.

• Experience with Amplitude, Mixpanel, Adjust, or similar product analytics and attribution tools.

• Experience building and scaling SaaS growth strategies from scratch in a startup environment.

• An established network of Shopify brands, e-commerce agencies, or SaaS technology partners.

Why Join cRtRwC

• Take direct ownership of growing a Shopify-integrated marketing technology platform in the US market.

• Work with a small, agile, and data-driven team where your contributions have a real impact.

• Be part of an environment where ideas are tested quickly, results are measured, and continuous improvement is encouraged.

• Influence both marketing strategy and product development decisions.

• Join an ambitious technology team in San Francisco focused on building and scaling a product for the US e-commerce market.