Performance Marketing Manager — Connecticut, United States

GTMf YTZhaZ xFUzb7Nt is proud to be the retained search partner for a global skincare powerhouse behind some of the most iconic brands in beauty and personal care.

We're looking for a commercially savvy, data-driven Performance Marketing Manager who brings strong Amazon advertising expertise and a broader understanding of the evolving retail media landscape.

This is an opportunity to help shape multimillion-dollar retail media investments, strengthen relationships with major retail partners, and drive omnichannel growth across a portfolio of established consumer brands.

You'll work at the intersection of Amazon advertising, retail media, ecommerce, and commercial strategy, partnering with internal teams, retail partners, and an external media agency to maximize advertising effectiveness and deliver measurable business results.

What You'll Do

• Shape the Strategy: Develop annual and quarterly retail media strategies, with a strong emphasis on Amazon and additional key retail media networks, aligned with commercial objectives, product launches, promotional calendars, and Joint Business Plans (JBPs).

• Make Every Dollar Count: Manage multimillion-dollar retail media budgets, including planning, allocation, performance tracking, and financial reconciliation.

• Lead Agency Partnerships: Serve as the primary strategic contact for the external media agency, providing direction, evaluating media plans, and holding partners accountable for performance.

• Strengthen Retailer Relationships: Collaborate with Amazon and other retail media partners to identify growth opportunities, leverage emerging capabilities, and support mutually beneficial business plans.

• Connect Media to Business Growth: Partner with ecommerce, sales, brand marketing, and shopper marketing teams to support integrated online and in-store growth.

• Find the Story in the Data: Analyze media performance, evaluate ROAS, incremental sales, and advertising effectiveness, and translate insights into actionable recommendations for business leaders.

• Champion Innovation: Lead test-and-learn initiatives across creative, targeting, advertising formats, and measurement to improve media effectiveness.

What Makes You a Great Fit

• 8+ years of experience in digital media, performance marketing, media planning, ecommerce marketing, or retail media.

• Strong Amazon advertising and retail media expertise, with experience developing or overseeing large-scale campaigns and media investments.

• Deep familiarity with sophisticated retail media capabilities, particularly Amazon Marketing Cloud (AMC), along with experience or knowledge of other major networks such as Walmart Connect and Target Roundel.

• Experience developing media strategies, managing significant advertising investments, and measuring performance against business objectives.

• Proven experience managing an external media agency or serving as a primary strategic client lead within an agency.

• Strong understanding of the CPG and retail landscape, with the ability to connect advertising investments to sales growth, profitability, and commercial objectives.

• Strong analytical skills, including Excel proficiency and experience using retail media analytics platforms.

• Excellent communication and relationship-building skills, with the ability to influence stakeholders and collaborate across functions.

• Beauty, skincare, or personal care experience is preferred.

*This is a hybrid role in Stamford, CT. Candidates should be within commuting distance of Stamford or willing to relocate.