Marketing Specialist — New York, NY

Vi is the market-leading Enterprise-AI platform for health, serving the world’s largest health organizations - from Fortune 500 health providers to pharma and consumer brands -helping them maximize patient activation, engagement, operational excellence and health outcomes. Vi offers four main product lines: Activate, Engage, Operate and Pulse. Backed by $125M+ in R&D, our powerful platform serves over 190 million members daily - and growing. We are based in New York, Austin, Nashville, and Tel Aviv

Role Summary

Vi is hiring a Marketing Specialist to run the day-to-day execution of our marketing program. Reporting to our VP Marketing & Creative Director, you will own Vi's social channels, support PR and manage day-to-day relationships with our media partners and PR agencies, keep campaigns and timelines on track, and coordinate creative production with designers, freelancers and agencies. This is a full-time, US-based role for someone who is highly organized and has a good eye for content.

Key Responsibilities

• Own Vi's social media accounts end to end: content calendar, scheduling, posting, community engagement and reporting

• Keep marketing projects, timelines and deliverables on track across internal teams and external partners

• Coordinate creative execution with designers, video producers, freelancers and agencies, from brief to final asset

• Manage logistics for media partnerships, events and thought leadership programs

• Track campaign performance across channels and turn results into clear, regular reports

• Keep every channel and asset consistent with Vi's brand guidelines

• Support launches of Vi's research reports, video series and events with coordinated rollout plans

What We’re Looking For

Must have

• 2 to 4 years of experience in marketing coordination, social media or marketing operations, ideally at a B2B tech or healthcare company

• Hands-on experience running company social channels, including LinkedIn, with scheduling and analytics tools

• Strong project management skills and a track record of keeping several projects and partners on schedule at once

• A good eye for content and visual quality

• Clear, concise writing and communication

• Comfort with a fast-moving startup environment and shifting priorities

• Hands-on experience using AI tools in day-to-day marketing work

Nice to have

• Experience marketing in healthcare, life sciences or enterprise AI

• Experience working with PR agencies, media partners, creative teams, web development teams and video production teams

• Experience building AI-assisted workflows or automations, and familiarity with project management tools such as Asana, Notion

• Comfort making light asset edits in Canva, Figma or similar tools

• Experience supporting events or conferences