Copywriter, Creative Marketing (Asst./Assoc.) — United States

About The Company

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia, and the Middle East, as well as the e-commerce sites ••••••••, ••••••••, and ••••••••. Learn more about A&F Co. by visiting our corporate website.

About The Role

The role of Assistant or Associate Copywriter on the Abercrombie Kids team focuses on developing creative marketing concepts and copy across weekly emails, site content, paid media, and podcast scripts. The ideal candidate will have the ability to craft concise narratives that convey a fashion perspective reflecting the brand’s effortless and elevated positioning, while resonating with the appropriate audience. This position requires close collaboration with design, strategy, and merchandising teams to understand customer insights, ensure accuracy of product priorities, and demonstrate brand and product differentiators. The successful candidate will possess a relentless passion for fashion and the brand, strong copywriting skills, and applicable marketing experience, preferably in retail. Exceptional editing and grammar skills are essential, along with the ability to write succinct, clever, on-brand copy with a clear point of view and recognizable voice. The role demands curiosity, optimism, collaboration, and a self-starter mindset.

Qualifications

• Bachelor's degree, preferably in English, Creative Writing, Advertising, Copywriting, or related experience

• 1+ years of copywriting experience, preferably in retail

• Near-perfect editing and grammar skills

• Strong written and verbal communication skills

• Basic knowledge of marketing principles

• Relentless passion for fashion and working knowledge of retail/product terminology

• Portfolio showcasing creative writing, technical ability, attention to detail, and grammar proficiency

• Ability to operate autonomously with strong time management skills

• Ability to multitask and meet tight deadlines in a fast-paced, dynamic environment

• Openness to constructive criticism and ability to quickly implement feedback

• Ongoing interest in fashion and familiarity with Abercrombie & Fitch brands and competitors

• Working knowledge of Microsoft Office, Excel, and Teams; experience with Mural, AirTable, and Figma is a plus

Responsibilities

• Write weekly marketing emails for Abercrombie Kids and baby/toddler segments

• Create consistent editorial copy and incorporate brand voice across all touchpoints

• Balance editorial copy with technical product copy, promotional language, and navigational copy

• Collaborate closely with the seasonal team to ensure campaign messaging follow-through

• Maintain constant communication with the weekly team to ensure quality and consistency

• Ensure legal compliance of product claims and meet customer expectations in copy

• Write longer-form scripts for podcasts, paid media, and video platforms

• Help create unique, ownable product names for kids’ on-product marketing (OPM)

• Write editorial and romanticized language to define collections and key items on-product

• Stay updated on fashion trends, industry language, and competitor communications

• Edit copy based on leadership feedback, product changes, trends, and performance data

• Perform and share competitive research to inform future copy development

• Participate in team collaborations to strengthen culture, share knowledge, and serve as subject matter expert for email marketing

Benefits

• Incentive bonus program

• 401(K) savings plan with company match

• Annual companywide review process

• Flexible spending accounts

• Medical, dental, and vision insurance

• Life and disability insurance

• Associate assistance program

• Paid parental and adoption leave

• Access to fertility and adoption benefits through Carrot

• Access to mental health and wellness app, Headspace

• Paid caregiver leave

• Mobile stipend

• Paid time off and one paid volunteer day per year

• Work from anywhere policy on Mondays and Fridays and six work-from-anywhere weeks per year

• Seven associate wellness half days per year

• Onsite fitness center

• Merchandise discount on all company brands

• Opportunities for career advancement with a strong promotion-from-within culture

• Access to multiple Associate Resource Groups

• Supportive global team culture that celebrates diversity and individuality

Equal Opportunity

Abercrombie & Fitch Co. is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status under applicable law. We celebrate diversity and encourage individuals of all backgrounds to apply and join our team.