Marketing Specialist — Rochester, New York Metropolitan Area

Marketing Specialist

Effective marketing starts with understanding people, communicating ideas clearly, and finding ways to make a brand stand out. We’re hiring a Marketing Specialist in Rochester, NY to help coordinate promotional activities, develop engaging content, and support campaigns that connect with the right audiences. This role is suited to someone who is creative, commercially aware, and enjoys balancing fresh ideas with practical organization.

The Role

• Coordinate marketing campaigns and promotional activities across relevant channels.

• Create, edit, and organize marketing materials, including presentations and digital content.

• Support social media planning, content scheduling, and audience engagement.

• Research market trends, customer interests, and competitor activity.

• Help maintain website content and ensure brand information remains accurate and consistent.

• Coordinate campaign schedules, project deadlines, and marketing resources.

• Monitor campaign activity and compile performance reports to identify trends and opportunities.

• Work with colleagues across the business to support brand awareness and wider marketing objectives.

What You’ll Bring

• Strong written and verbal communication skills.

• An understanding of marketing, branding, and promotional concepts.

• Creative thinking and an interest in developing engaging content.

• Good organizational skills and attention to detail.

• Comfortable using computers, spreadsheets, presentation software, and digital platforms.

• Ability to manage multiple tasks and meet deadlines.

• Previous experience in marketing, communications, or content creation is beneficial.

Details

Full-time | On-site | Rochester, NY

This opportunity offers the chance to contribute to a variety of marketing projects, develop campaign experience, and work with colleagues to bring ideas from planning through to delivery.

If you enjoy creative problem-solving, keeping projects organized, and finding effective ways to communicate with an audience, we’d like to hear from you.

Apply today to be considered for the opportunity.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.