PPC Lead — United States

PPC Lead

Brand: 7Sm72

Location: Remote

Type: Full-Time

Start Date: ASAP

About Us

7Sm72 is one of the fastest growing pet brands in the USA - having served over 1M customers in just a few years. We're proud to be on the leading-edge of nutrition, science and marketing. Built on premium products, strong digital expertise, and a relentless focus on growth, we're scaling rapidly across DTC and retail.

We're looking for an experienced PPC Lead to take ownership of our paid search campaigns, with a clear focus on scaling revenue, improving acquisition efficiency, and maximising profitability.

This is a hands-on, performance-driven role for someone who knows Google Ads inside out and has proven experience managing significant budgets for high-growth DTC e-commerce brands.

You'll be responsible for everything from campaign structure, bidding, and keyword strategy to Shopping, Performance Max, creative testing, and conversion optimisation.

What You'll Be Responsible For

• Own and optimise a 7-figure-a-month PPC budget encompassing campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing, driving profitable customer acquisition and revenue growth.

• Manage significant daily advertising budgets, continuously improving ROAS, CPA, conversion rates, and overall campaign profitability.

• Develop and execute advanced keyword, bidding, audience, and campaign structuring strategies to capture demand and unlock new growth opportunities.

• Optimise Google Merchant Center, product feeds, Shopping campaigns, and Performance Max asset groups to maximise product visibility and sales performance.

• Analyse performance data, search terms, attribution, and customer acquisition trends to identify inefficiencies, scale winning campaigns, and uncover new opportunities.

• Lead ongoing testing across ad copy, creative assets, landing pages, bidding strategies, and campaign structures, working closely with creative, growth, and e-commerce teams to deliver measurable improvements.

What We're Looking For

• Proven experience managing and scaling Google Ads campaigns for high-growth DTC or e-commerce brands, ideally with substantial monthly advertising budgets.

• Expert-level Google Ads knowledge, particularly Search, Shopping, Performance Max, bidding strategies, campaign structures, and advanced optimisation techniques.

• Strong commercial understanding of ROAS, CPA, CAC, contribution margins, customer LTV, and the economics of profitable customer acquisition.

• Advanced experience with Google Merchant Center, GA4, conversion tracking, attribution, and performance reporting.

• A demonstrable track record of scaling paid search revenue while maintaining or improving acquisition efficiency, with clear examples of measurable results.

• Highly analytical, proactive, and detail-oriented, with a hands-on approach, strong problem-solving abilities, and a relentless focus on performance.

Bonus

• Experience managing PPC for pet health, supplements, wellness, or other consumable DTC brands.

• Experience with Shopify, product feed management, and third-party feed optimisation tools.

• Familiarity with Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display.

• Experience with Google Ads scripts, automation, and advanced bidding strategies.

• Knowledge of subscription-based e-commerce and LTV-driven acquisition strategies.

• Experience with incrementality testing, server-side tracking, and advanced attribution.

Why Join Us?

• Competitive compensation package with performance-based incentives.

• Ownership of a major customer acquisition channel within a rapidly scaling brand.

• Opportunity to manage significant advertising budgets and directly influence business growth.

• Autonomous working style with direct access to founders and decision-makers.

• Fully remote role within a fast-moving, ambitious team.

• Significant growth opportunities as we expand across DTC & Retail