Senior Social Media Strategist — Minneapolis, MN

Overview

The Senior Social Media Strategist develops and executes social media strategies that build brands and achieve marketing objectives on behalf of hwwES'd clients. They’re a strategic thinker with a deep understanding of how audiences, content, community engagement and influencer partnerships work together to drive meaningful results. They'll lead social strategy and content development, manage execution, evaluate performance and continuously identify opportunities to improve effectiveness.

Specific duties will include

• Translating brand and marketing objectives into compelling social media strategies that connect with target audiences and drive results

• Developing strategic recommendations for brand voice, platform priorities, content approaches, community engagement and influencer partnerships

• Leading social content development and execution, including editorial calendars, briefs, copywriting, publishing, contracting and directing creators and influencers

• Collaborating with creative, strategy and account teams to integrate social media into broader brand initiatives and campaigns

• Leading community management and real-time content opportunities, including responding to emerging issues and sensitive situations

• Partnering with digital media specialists to ensure paid social efforts support and amplify the broader social strategy

• Analyzing performance, identifying actionable insights and recommending improvements to content, engagement and overall effectiveness

• Building strong client relationships and clearly communicating strategic thinking, recommendations and results

Qualifications

• 5+ years of social media strategy and management experience, preferably in an agency environment

• Demonstrated success developing effective social strategies for established brands, with the ability to lead both strategy and execution

• Deep understanding of major social platforms, audience behavior, content formats and best practices

• Ability to connect social media initiatives to broader brand objectives and clearly articulate the strategic rationale behind recommendations

• Strong writing, editing, storytelling and presentation skills

• Hands-on experience with content creation, influencer marketing, community management, publishing

• Strong analytical skills and ability to translate social performance data into meaningful insights and actionable recommendations

• Sound judgment, attention to detail and confidence working directly with clients

• Naturally curious, collaborative and comfortable navigating changing platforms, priorities and opportunities