Head of Acquisition — European Union

About ••••••••

•••••••• is a global media and events company connecting the people, ideas and businesses shaping the future of ezZR8v2 and emerging industries.

Through our international media platforms, industry-leading events and innovative content, we create meaningful connections, share insights and drive industries forward.

We're an ambitious, creative and collaborative team that's constantly evolving, exploring new opportunities and building what's NEXT.

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This role owns how people find and buy tickets to our events. You will lead paid search, paid social and organic search across every NEXT event, own the landing pages, and track every ticket back to its source. It's a player-coach role: hands-on in the accounts, managing agencies and freelancers, and building the team as we grow. Success is measured in tickets sold, cost per ticket and revenue ROAS, not clicks.

What You'll Actually Do

• Own Paid Search: Run Google Ads for every event, from structure and keywords to bidding. Capture brand, category and competitor demand, and bid on ticket revenue, not registrations.

• Make Paid Social Sell Tickets: Lead LinkedIn as our core B2B channel, with Meta, X and YouTube for retargeting and reach. Brief creative with Brand Growth & Creative, test fast and scale what sells.

• Own Organic Search: Own SEO across every event site: technical health, keyword strategy, on-page and content briefs. Grow organic ticket revenue and our visibility in search and AI answer engines.

• Build Landing Pages That Convert: Own every acquisition landing page with the web team and Brand Growth & Creative. Run continuous CRO and A/B testing from click to registration to purchase.

• Launch On Time, Every Time: Own campaigns from brief to optimisation, with a launch playbook and pre-launch QA. Nothing goes live without tracking in place.

• Track Every Ticket to Its Source: Own ad tracking (GA4, GTM, pixels, Conversion APIs) and, with Marketing & Growth Operations, attribution back to campaign, channel and market, feeding revenue values to the platforms.

• Forecast, Pace and Report: Build ticket forecasts per event and market, plan around early bird, price rises and the final push, and track pacing daily. Give leadership clear actions, not just numbers.

• Run Campaigns Across Markets: Adapt targeting, language and budget per market, within gambling ad rules, platform policies and privacy requirements.

• Lead Partners and Grow the Team: Manage agencies, freelancers and platform partners against clear KPIs, hire and coach the team as it grows, and turn acquisition data into sponsor pitches for Sales.

• Work Hand in Hand with the Business: Collaborate closely with the Events, Sales, Content and Marketing teams so targeting, messaging, creative and landing pages line up for every event.

Who You Are

• You have driven ticket sales at scale: Eight or more years in paid media and performance marketing, driving ticket sales or e-commerce revenue across multiple countries. Ideally this includes events or conferences.

• You know the ad platforms inside out: Hands-on expert in Google Ads and LinkedIn Ads, and strong in Meta.

• You know SEO beyond the basics: Proven results in technical, keyword and content SEO. You use Ahrefs or Semrush every day.

• You build pages that convert: You have built and optimised landing pages, with hands-on CRO and A/B testing.

• You trust the data, not the platform dashboards: Hands-on GA4 and Google Search Console (GSC) experience is required. Deeply technical across GTM, server-side tracking, Conversion APIs, attribution and incrementality testing, and confident in Looker Studio and Supermetrics.

• You are a player-coach: You still love being in the accounts, and you have managed people, agencies or freelancers. Highly organised, confident presenting to leadership and fluent in English (C1+).

• Bonus: Acquisition experience in ezZR8v2 or another regulated vertical. X Ads, programmatic or SQL. Additional languages.

What's in it for you?

• Flexibility that works for you: flexible working hours and a remote-friendly environment built on trust and ownership.

• A voice that matters: we encourage autonomy, welcome fresh ideas and give people the freedom to challenge the status quo.

• Genuinely exciting projects: be part of an ambitious, evolving business where there's always something new happening and opportunities to make an impact.

• A collaborative environment: work alongside talented, approachable people who support one another and celebrate shared successes.

• Room to grow: continuous learning and professional development opportunities, supported by NEXT Academy and other initiatives.

• Additional perks & benefits: a range of benefits designed to support our people, with specific offerings varying depending on your location.

Why Join Us?

You will never be just another name on the team list. This role sits at the heart of how NEXT grows. Every ticket, every market and every event runs through your campaigns, and you will have the autonomy to build acquisition the way it should be done.