Product Marketing Manager — United States

For our client, we are seeking a Product Marketing Manager to join the team of a leader in the Information Technology space.

This role will shape the market narrative for a technical software platform and help drive successful launches of new capabilities to the right audiences. You will partner closely with product, sales enablement, and cross-functional marketing teams to translate complex functionality into clear differentiation and compelling customer-facing messaging. The position combines research, strategy, and execution, with a strong emphasis on positioning, go-to-market planning, and content that supports adoption and growth.

Location: Remote

Compensation: $175,000 – $185,000 annually

Responsibilities

• Conduct market research through customer interviews and win/loss analysis to inform positioning

• Analyze competitors and translate findings into differentiation strategies and training resources

• Create a clear narrative for the company's platform capabilities tailored to various audiences

• Lead product marketing for new capabilities, from audience identification to launch execution

• Collaborate with Sales Enablement to equip teams with effective positioning and responses to customer inquiries

• Develop practical content resources such as blogs, webinars, and product collateral in partnership with cross-functional teams

Qualifications

• 8+ years of experience in product marketing, marketing, product management, technical or operational roles, or strategy consulting, including 3 years in direct product marketing

• Experience marketing technical B2B software in a fast-paced environment, particularly for IT teams

• Strong skills in positioning and messaging, with excellent written and verbal communication

• Practical experience using AI to solve business problems and a curiosity about the market

• Experience launching products and developing go-to-market programs for new audiences

• Strong research and analytical skills to turn insights into actionable strategies

• Ability to balance strategic, creative, and tactical work while managing cross-functional relationships

Benefits

• Remote work flexibility within the US, specifically in eastern or central states

• Encouragement of diverse experiences and perspectives in the workplace

• Support for learning and growth, especially for those considering career pivots

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.