Marketing Manager — Greater New Orleans Region

New Orleans or Lake Charles, LA: 3ePfx7Knj Ry5XnRgQF F2NA5PWQ (FTS) is seeking an experienced, creative, and results-driven Corporate Marketing Manager to lead and execute marketing initiatives supporting four operating companies throughout Louisiana, Texas, and Mississippi. This position will be responsible for developing comprehensive marketing strategies, strengthening brand awareness, managing digital marketing platforms, coordinating community outreach, and supporting business development efforts across the Gulf Coast region.

The ideal candidate is a hands-on marketing professional who can balance strategic planning with day-to-day execution while managing multiple brands, projects, and deadlines. This role requires regular travel between company locations, job sites, trade shows, and industry events. A company vehicle will be provided, along with eligibility for a performance-based bonus tied to established key performance indicators (KPIs). The position will generally follow a 60/40 office and remote work arrangement, subject to business needs and travel requirements.

Essential Duties:

• Develop and execute comprehensive marketing strategies supporting four operating companies throughout the Gulf Coast region.

• Maintain consistent brand identities, messaging, and market positioning across all marketing channels and company communications.

• Create annual marketing plans, promotional campaigns, content calendars, and marketing budgets aligned with company objectives.

• Manage corporate social media accounts, including Facebook, LinkedIn, Instagram, and other relevant platforms.

• Develop, schedule, and publish engaging content highlighting company operations, projects, employees, services, and achievements.

• Capture and coordinate photography, videography, drone footage, and other marketing content during site visits and company events.

• Oversee corporate websites, ensuring accurate information, updated content, professional presentation, and consistent branding.

• Implement search engine optimization (SEO) strategies and monitor website traffic, online engagement, and lead generation.

• Coordinate website improvements, redesigns, and digital marketing initiatives with external vendors and developers.

• Develop and maintain relationships with chambers of commerce, industry associations, community organizations, and business partners.

• Represent the companies at networking functions, trade shows, community events, customer dinners, and industry gatherings.

• Coordinate community sponsorships, charitable initiatives, employee recognition programs, and corporate events.

• Develop marketing materials, including brochures, capability statements, presentations, promotional products, and sales collateral.

• Support business development teams through targeted marketing campaigns, customer outreach initiatives, and professional marketing materials.

• Assist with recruitment marketing, employer branding, and employee-focused content.

• Manage relationships with outside marketing vendors, graphic designers, printers, and advertising agencies.

• Establish and monitor marketing KPIs, including social media engagement, website performance, brand visibility, and lead generation.

• Prepare monthly marketing performance reports for executive leadership, identifying results, opportunities, and areas for improvement.

• Maintain organized marketing calendars, digital content libraries, and promotional schedules across all supported operations.

• Collaborate directly with executive leadership to align marketing activities with company growth objectives.

• Travel regularly between company offices, operational sites, and customer locations throughout Louisiana, Texas, and Mississippi.

• Perform additional marketing and business development support duties as assigned.

Requirements/Skills:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; equivalent professional experience may be considered.

• Minimum of 3–5 years of experience in marketing, brand management, digital marketing, or corporate communications.

• Proven experience developing and executing marketing campaigns across multiple platforms.

• Experience managing multiple brands, business units, or marketing initiatives simultaneously preferred.

• Proficiency in social media management, content development, and digital advertising.

• Experience maintaining corporate websites and utilizing content management systems such as WordPress.

• Working knowledge of SEO, Google Analytics, Google Ads, Meta Business Suite, and related marketing tools preferred.

• Proficiency with Canva, Adobe Creative Suite, or comparable graphic design software.

• Strong written communication, copywriting, editing, and presentation skills.

• Experience with photography, videography, and basic video editing preferred.

• Knowledge of business-to-business (B2B) marketing strategies and lead generation.

• Experience marketing industrial, marine, construction, equipment, or service-based businesses preferred.

• Strong organizational and project management skills with the ability to prioritize competing deadlines.

• Ability to independently manage marketing initiatives while collaborating with multiple leadership teams.

• Experience coordinating corporate events, community sponsorships, and public relations initiatives preferred.

• Strong analytical skills with the ability to measure campaign effectiveness and report on established KPIs.

• Creative, proactive, and results-oriented approach to marketing and brand development.

• Comfortable interacting with employees, customers, vendors, and executive leadership.

• Ability to work in both professional office environments and active industrial or operational job sites.

• Valid driver's license and ability to travel regularly throughout the Gulf Coast region.

• Willingness to travel overnight for trade shows, company meetings, industry events, customer dinners, and visits to other offices.

Physical Requirements:

• Ability to sit, stand, and walk for extended periods while performing office duties, attending events, and visiting operational sites.

• Ability to operate a computer, camera, mobile devices, and other standard office and marketing equipment.

• Ability to travel frequently by company vehicle throughout Louisiana, Texas, and Mississippi.

• Ability to navigate industrial facilities, construction environments, and active job sites while following established safety procedures.

• Ability to occasionally lift and transport marketing materials, promotional items, and event supplies weighing up to 25 pounds.

• Ability to attend trade shows, networking events, and company functions that may require extended periods of standing or walking.

• Willingness to work occasional evenings or weekends to support company events, trade shows, and marketing initiatives.

• Ability to travel overnight as business needs require.

Equal Opportunity Statement:

3ePfx7Knj Ry5XnRgQF F2NA5PWQ is an Equal Opportunity Employer; employment with FTS is governed on the basis of merit, competence, and qualifications. Employment or consideration will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.