Social Media Specialist & Content Creator — Dallas, TX

Social Media & Content Creator

Allie + Bess | IN-OFFICE POSITION

The Opportunity

We believe a great brand is about more than beautiful products and pretty pictures. It's about personality, connection, and creating a brand people genuinely love being part of.

Allie + Bess is looking for a creative, outgoing, and naturally curious Social Media & Content Creator who knows how to make content that is not only beautiful, but fun, engaging, and full of personality.

We're looking for someone who loves storytelling in all its forms — from creating beautiful lifestyle imagery and scroll-stopping videos to capturing funny office moments, behind-the-scenes content, team personalities, and the everyday moments that make our brand unique.

We want to show the people behind Allie + Bess just as much as the products themselves. That means bringing our office culture to life, finding the fun in everyday moments, getting the team involved, and creating content that makes our audience feel like they're part of our world.

You'll play a big role in shaping how people experience Allie + Bess online. We want someone who can balance an elevated, cohesive aesthetic with a playful, relatable, and approachable personality. Someone who understands that sometimes the most engaging content isn't the most perfectly polished — it's the most authentic.

This is an in-office, hands-on creative role where collaboration, energy, and personality matter. You'll work closely with our Brand & Marketing Manager and Influencer Coordinator to bring ideas to life, create content across our social platforms, and help build a brand presence that people are excited to follow.

Ultimately, we want someone who can make people fall in love with Allie + Bess — not just what we sell, but who we are.

Key Responsibilities

Social Media & Community Management

• Own day-to-day organic content publishing across Instagram, TikTok, YouTube, and Pinterest.

• Develop and manage a social media calendar that supports product launches, campaigns, seasonal moments, and trending conversations.

• Stay ahead of social trends, emerging platforms, and new content formats.

• Engage with our community through comments, DMs, shares, and other opportunities to build meaningful connections.

• Ensure our social presence consistently reflects the Allie + Bess brand voice, personality, and aesthetic.

Content Creation & Production

• Concept, film, photograph, and edit engaging, high-quality content for social media, including Reels, TikToks, lifestyle imagery, and product-focused content.

• Create a mix of elevated, beautiful content and fun, entertaining, personality-driven content.

• Capture authentic, candid moments around the office, team interactions, behind-the-scenes activities, and the people who make Allie + Bess special.

• Bring creative ideas to life through storytelling, trending audio, humor, and fresh concepts.

• Capture content that showcases not only our products, but the lifestyle, personality, and culture behind our brand.

• Repurpose influencer and user-generated content into engaging brand assets.

• Create and adapt visual assets for email, SMS, website, and marketing campaigns in collaboration with the Brand & Marketing Manager.

• Be comfortable getting the team involved in content and occasionally stepping in front of the camera yourself.

Creative Collaboration & Brand Storytelling

• Bring fresh ideas, inspiration, and creative concepts to the table.

• Help evolve the visual direction, personality, and storytelling of Allie + Bess across platforms.

• Assist with brand photoshoots, content days, and campaign production.

• Collaborate with the marketing and influencer teams to create a cohesive brand experience across all touchpoints.

• Look for opportunities to make our content more relatable, entertaining, engaging, and shareable.

• Help showcase our office culture and the personalities behind the brand in a natural and authentic way.

Analytics & Growth

• Monitor and report on social media performance, including reach, impressions, engagement, audience growth, and traffic.

• Identify top-performing content and recognize opportunities to improve.

• Use performance insights to inform future content strategies and creative decisions.

• Continuously test new ideas, formats, and approaches to grow our organic presence.

What We're Looking For

• 1+ years of experience in social media management, content creation, or digital marketing. Experience with DTC, e-commerce, fashion, beauty, or lifestyle brands is a plus.

• A strong creative eye and genuine passion for aesthetics, photography, video, and visual storytelling.

• Experience creating short-form video content for Instagram Reels and TikTok.

• Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, and Meta Business Suite.

• Experience managing brand social accounts and understanding what drives engagement and growth.

• A natural feel for social trends, digital culture, humor, and creating content that resonates with audiences.

• Strong writing skills and the ability to develop engaging captions and brand-forward messaging.

• Comfortable both behind and in front of the camera.

• Highly organized, proactive, and able to manage multiple projects and deadlines.

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The Personality We're Looking For

• Naturally creative and outgoing: Someone who brings ideas, energy, and enthusiasm into the office and loves collaborating with others.

• Fun and personality-driven: You understand how humor, personality, and relatable moments can make a brand more memorable.

• A natural storyteller: You know how to capture the little moments that make people connect with a brand, whether that's a product, a team interaction, or something happening behind the scenes.

• Comfortable around people: You're excited to get the team involved in content, capture candid moments, and jump in front of the camera when needed.

• Trend-aware: You're always noticing what's happening on TikTok, Instagram, and Pinterest and know how to translate trends into content that feels authentic to our brand.

• A balance of creative and strategic: You have a strong visual eye and understand that great content should not only look good, but also entertain, connect