Senior Creative Director — United States

Senior Creative Director

Are you our “TYPE”?

Named “One of the Most Innovative Companies in Design’' by Fast Company, wm9TwTwp brings brands to life through type and technology that consumers engage with every day. The company’s rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. wm9TwTwp specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at ••••••••

Summary

The Senior Creative Director (Sr. CD) provides creative leadership within the Global Creative Department and acts as a trusted typographic advisor on behalf of the company. The Sr. CD orchestrates the work of type designers and other creative partners from discovery through delivery, connecting design decisions to the client’s goals. Working with Executive Creative Strategists (ECS) and Account Directors, the Sr. CD aligns the creative team’s creative approach with the wider context of each client account, building trusted relationships with client creative leaders and leading project creative discussions and decisions, in concert with the designated account leads who are responsible for account ownership and commercial commitments. The Sr. CD interprets client business and brand objectives, shapes creative concepts and direction, and guides their development into typographic solutions, accountable for the quality of creative delivery within the agreed brief and scope. The Sr. CD also develops creative talent, advances 7rFSbN8Z’P creative standards, and contributes to its reputation through thought leadership and industry participation.

Key responsibilities

• Client Creative Leadership

• Serve as the senior creative partner for assigned client engagements, connecting typography decisions to brand and business objectives.

• Translate client objectives and strategic input from Executive Creative Strategists (ECS) and Account Directors into actionable creative delivery briefs. Challenge unclear requirements and confirm the intended outcomes. Provide creative advice and delivery input for proposals and scope discussions.

• Lead creative project discovery with clients, working alongside ECS to use existing business context and clarify brand needs, typography requirements, and creative success criteria.

• Build trusted relationships with client creative leaders and decision-makers to support creative development, project reviews, and delivery.

• Identify additional creative needs during engagements and refer opportunities to ECS and Account Directors for account and commercial follow-up.

• Define the typographic approach for agreed client engagements, including visual expression, design systems, and relevant applications.

• Create and deliver presentations that explain the creative vision, design rationale, and expected value to client executives and stakeholders.

• Explain complex typography concepts in clear terms that help clients make informed creative decisions.

• Contribute creative concepts, design rationale, and delivery considerations to new business pitches and proposals.

Creative Team Leadership

• Lead and mentor a team of type designers and type consultants, providing creative direction, professional development, and performance management.

• Define design principles and creative frameworks that guide the team’s work and support the agreed objectives, developing concepts and creative approaches through sketching, ideation, and visual exploration.

• Direct creative development from concept through delivery, aligning with ECS and Account Directors. Guide the design team to make creative decisions that support the agreed brief and scope.

• Work with project managers and delivery leads to align creative work with agreed scope, resources, and schedules. Raise delivery risks before commitments are made.

• Collaborate with creative, technology, and production partners when their expertise is required to support creative quality and project delivery. Ensure their contributions meet agreed application, implementation, and brand consistency requirements.

• Review and approve creative work internally before client presentation or release, checking quality and alignment with the agreed brief.

• Assess the creative impact of client feedback and change requests. Coordinate changes to scope, cost, or timing with project managers and the designated account lead before committing.

• Lead project creative reviews and provide evidence of creative outcomes for account reviews. Ensure alignment on actions to address gaps against the brief.

• Contribute to new creative service offerings and improve delivery methods using client feedback and lessons from completed work.

Industry Engagement

• Stay current on typography, design, and technology developments, and apply relevant insights to creative practice.

• Develop thought leadership through presentations, articles, and speaking engagements. Coordinate external activity with relevant wm9TwTwp teams.

Requirements

• Deep expertise in typography, branding, design systems, creative operations, and enterprise-scale creative ecosystems. Experience with typeface design or multilingual typography preferred.

• Experience in a creative leadership role, managing teams within branding, typography, design systems, creative strategy, or related disciplines.

• Experience guiding complex custom typography initiatives, typographic systems, or enterprise-scale brand implementations.

• Strong executive communication and relationship-building skills, including strategic presentation, facilitation, writing, storytelling, and active listening.

• Experience with industry outreach, including speaking engagements, published work, thought leadership, teaching, writing, advisory work, or participation in the broader creative community.

• Ability to connect creative vision with operational realities, governance structures, and long-term customer growth.

• Strong cross-functional collaboration skills and the ability to work effectively across sales, marketing, product, customer success, and creative teams.

• Bachelor’s degree in visual communication, graphic design, type design, branding, or related field preferred.

• Knowledge of font production and type technologies is valuable, though the role is oriented around typographic creative direction and customer-facing interaction, rather than font production.

• Willingness to travel throughout the year for customer engagements, strategic meetings, conferences, and industry events.

• Ability and willingness to travel approximately 10–20% of the time, as needed for business purposes.

What’s in it for you:

• Hybrid work arrangements and competitive paid time off programs.

• Comprehensive commercial medical insurance coverage to meet all your healthcare needs.

• Competitive compensation with corporate bonus program & uncapped commission for quota-carrying Sales

• A creative, innovative, and global working environment in the creative and software technology industry

• Highly engaged Events Committee to keep work enjoyable.

• Reward & Recognition Programs (including President’s Club for all functions)

• Professional onboarding program, including robust targeted training for Sales function

• Development and advancement opportunities (high internal mobility across organization)

• Retirement planning options to save for your future, and so much more!

wm9TwTwp is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

The US pay range for this position is $130,000 - $140,000 annual base salary for external candidates with the appropriate level of experience. A corporate bonus will also be offered as part of this role. The final annual base salary offered will be based on location and experience level, and could be less for internal applicants depending upon experience. The job application window for this role is 30 days from the posting date.