Paid Media Analyst — New York, NY

Responsibilities and duties:

• Analyze campaign performance and turn data into clear, actionable insights

• Ensure data accuracy through QA of raw campaign inputs and support data aggregation

• Ensure naming conventions are being adhered to

• Create data visuals to showcase campaign reporting that is easy to digest for marketing teams

• Provide strategic recommendations on audience targeting, partner mix, and budget allocation

• Function as a bridge between BI/Data Engineering teams and translate to Marketing teams to solve & improve workflows to deliver business results

• Solve & improve workflows to deliver business results

Requirements:

• Bachelor’s degree

• 1-2+ years of experience in a paid media analyst role

• Experience in MMPs (especially Kochava)

• Background in media, app marketing, entertainment a plus

• Understanding of digital paid media metrics, attribution, and performance benchmarks

• Experience with ad servers (e.g., CM360) and paid media platforms (Google Ads, Meta Business Manager, DV360, etc.)

• Experience with web analytics tools such as Adobe Analytics or Google Analytics

• Experience with analysis skills using Excel, Tableau, Data Studio, or Looker, including dashboard creation and multi-source data extraction

• Strong communication skills, enthusiasm, and a proactive work style

• Ability to work in a fast-paced agile environment with changing priorities