Senior Associate Director, Social Media — New York, NY

Our beauty industry client is seeking a full-time Senior Associate Director, Social Media.

(Onsite in NYC 4 days per week)

In this role, you'll lead the brand's organic social strategy across Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, driving engagement, community growth, and brand affinity through impactful, platform-native content.

This hands-on leadership role combines strategy, content creation, creator management, performance optimization, and trend forecasting. You'll leverage AI tools to improve content development, reporting, and operational efficiency while partnering closely with Creative, Influencer, Paid Media, Brand Marketing, Product Marketing, Social Commerce, Copy, and PR teams. You will also manage a Video Content Creator.

Key Responsibilities:

• Lead organic social strategy, content planning, and editorial direction

• Develop creative concepts, briefs, scripts, and content franchises

• Oversee content production, publishing, approvals, and creator partnerships

• Analyze performance metrics and audience insights to optimize content

• Implement AI-driven tools and workflows to improve efficiency

• Collaborate cross-functionally on campaigns, launches, and brand initiatives

• Manage and mentor a Video Content Creator

Requirements:

• 4+ years of social media leadership experience within beauty, lifestyle, fashion, consumer, or digital-first brands

• Proven success growing engagement and online communities

• Strong understanding of social platforms, algorithms, trends, and creator culture

• Experience leading content production from concept through execution

• Excellent creative, project management, and leadership skills

• Comfortable directing shoots, creating content, and utilizing AI tools to streamline workflows

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

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7stdNS gmMtTY6J8 - Senior Recruiter

For RXNxRder ArWKcJ to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by RXNxRder ArWKcJ on 08/19/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth RXNxRder ArWKcJ is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth RXNxRder ArWKcJ will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth RXNxRder ArWKcJ.

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