Senior Creative Strategist — Latin America

Job Title: Senior Direct-Response Creative Strategist

Employment Type: Full-time

Workplace Type: Remote, U.S. business hours, Monday–Friday

Location: Remote (LATAM)

Description:

Creative that books qualified calls. Not creative that just looks good.

12AM Agency is a Dallas-based digital marketing agency founded in 2014 that helps businesses get recommended by AI tools like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews, plus SEO, Google Business Profile management, and paid ads. Most clients are US law firms. The team is small, senior, and entrepreneurial, and builds its own AI agents. They need one person to own day-to-day advertising creative so the founders can stop writing scripts, concepts, and messaging themselves.

This isn’t a design role or a copywriting role on its own. You combine direct-response copy, creative strategy, design, and performance marketing knowledge, and you turn data and sales insights into creative that books calls. About half your time goes to 12AM’s own marketing, starting with its AI Visibility services, and half to client accounts.

You’ll fit right in if you:

• Have 5+ years of direct-response advertising and creative strategy experience

• Have created Meta ad creative that generated leads, not just attractive visuals

• Write exceptional, persuasive English copy

• Can write video scripts and produce static ad assets yourself, in Figma, Adobe Creative Suite, or Canva

• Understand conversion funnels, email marketing, and creative performance testing

• Can take transcripts, data, and live campaigns and come back with usable ideas within days

What you’ll own:

• 3–4 new ad concepts a week to start, delivered production-ready and on time

• Mining sales call transcripts for the pain points and objections of law firm decision-makers, then turning them into creative

• Video ad scripts for Meta, YouTube, and other paid channels, beat by beat from the hook, plus production briefs and review of finished videos

• Static image ads with multiple variations for structured A/B testing

• Email, nurture, cold email, and SMS copy, plus landing page copy and design direction

• Creative performance reviews with the Performance Marketing Manager, to find the winning hooks and improve from conversion data

The goal you’ll help hit: growing booked AI Visibility Scans from 7–10 to 10–15 a week.

Nice to have: B2B or high-ticket marketing, AI image and video tools (such as Higgsfield), GoHighLevel, cold email results, US law firm marketing experience.

This is a full-time, embedded role — not freelance, not temporary. You’ll report to the Performance Marketing Manager, with a direct line to experienced founders and creative that goes live quickly, U.S. time-zone aligned, with aGA3ma sNVEM supporting you every step of the way.

If you want to shape how a brand-new category is sold to US law firms — apply below.

📍 Remote (LATAM) | 💰 $3,000–$3,500/mo | 🕐 Full-time, U.S. business hours