Brand & IMC Execution Manager KY-6C83 — Rancho Cucamonga, CA

Regional Brand & Integrated Marketing Communications (IMC) Manager – Americas

Location: United States

Coverage: North America & Latin America

Employment Type: Full-time

About the Role

We are seeking an experienced Regional Brand & Integrated Marketing Communications (IMC) Manager to lead brand marketing initiatives across the Americas, including the United States, Canada, and Latin America.

This role will oversee regional marketing operations, drive the execution of integrated brand campaigns, and ensure alignment between global marketing strategies and local market needs. The ideal candidate brings strong experience in retail brand marketing, cross-market campaign management, and a deep understanding of the North American and Latin American consumer landscape.

Key Responsibilities

• Regional Marketing Management: Oversee day-to-day marketing operations across the US market, ensuring alignment with global marketing strategies and objectives.

• Integrated Marketing Campaign Execution: Lead the localization and execution of global brand campaigns and IMC initiatives across the US, Canada, and Latin America, including media planning, advertising, and strategic partnerships.

• Brand Project Management: Manage end-to-end brand and integrated marketing projects, coordinating internal teams and external partners to ensure effective resource integration and successful campaign delivery.

• Regional Brand Development: Develop and execute impactful regional brand initiatives, leveraging local market culture, consumer insights, and emerging trends to strengthen brand awareness and market competitiveness.

• Market & Consumer Insights: Monitor market trends, competitor activities, and consumer behavior to continuously optimize regional brand positioning and marketing strategies.

• Performance Monitoring & Reporting: Track campaign performance, evaluate brand communication effectiveness, and provide regular data-driven reports and recommendations.

Requirements

• Bachelor's degree or above in Marketing, Advertising, Communications, Brand Management, or a related discipline.

• 5+ years of experience in brand marketing, integrated marketing communications (IMC), or marketing communications, preferably within multinational companies or international markets.

• Strong understanding of the US and Latin American media landscape, digital advertising platforms, consumer behavior, and marketing ecosystems.

• Fluent English communication skills, with the ability to collaborate effectively across multicultural and geographically distributed teams.

• Strong project management, stakeholder management, and cross-functional collaboration skills, with a proven ability to drive complex marketing initiatives from planning through execution.

• Hands-on experience with digital marketing and advertising platforms, such as Google Ads, Meta Ads, and TikTok Ads, as well as analytics tools such as Google Analytics and Tableau.

Preferred Qualifications

• Experience in retail, consumer electronics, FMCG, or other consumer-facing industries.

• Proven track record of leading regional or cross-market brand campaigns and integrated marketing initiatives for well-established international brands.

• Experience coordinating marketing activities across the United States, Canada, and Latin America.

• Demonstrated success in strengthening brand awareness, improving consumer engagement, or driving market growth.

• Experience working with leading advertising agencies or managing external media and creative partners is a plus.