Sr. Analyst Web and Marketing Analytics — United States

About Our Client:

The organization operates within the education sector, focusing on closing societal opportunity gaps and addressing emerging talent needs. It prepares learners for careers influenced by continuous technological change through innovative programs, relevant partnerships, and dedicated support, aiming to enable students to improve their lives, communities, and workplaces.

About the Opportunity:

The SENIOR ANALYST, WEB & MARKETING ANALYTICS is responsible for managing the integrity of the website measurement ecosystem and translating various digital data sources into actionable insights. This role supports the organization by ensuring reliable measurement of digital engagement and performance, identifying points of friction in the prospective student journey, and recommending improvements that enhance website effectiveness and conversion.

Responsibilities:

• Act as technical expert for GA4 and website measurement, defining requirements and validation standards.

• Manage website measurement documentation, event taxonomies, and tracking definitions.

• Audit tracking accuracy and investigate data discrepancies affecting reporting.

• Collaborate on technical implementations including server-side tagging and privacy controls.

• Analyze organic search and AI-powered discovery performance using multiple platforms.

• Create reporting linking search visibility to website referrals and student journey outcomes.

• Support SEO and web product teams in evaluating optimization efforts.

• Analyze website acquisition, engagement, navigation, and conversion paths to identify friction.

• Develop automated performance dashboards and analytical models using BI tools and SQL.

• Investigate performance changes and recommend prioritized actions.

• Collaborate with cross-functional teams to assess impact of acquisition and content changes.

• Combine behavioral analytics with qualitative data to prioritize experience improvements.

• Utilize AI tools to enhance data exploration, anomaly detection, and self-service analytics.

• Support A/B testing and conversion rate optimization processes.

• Develop reusable analytical workflows improving insight speed and adoption.

• Translate ambiguous data questions into structured analyses and communicate findings.

• Coordinate multiple initiatives with internal teams and external partners.

Requirements:

• Expertise in GA4, GTM, and website measurement architecture.

• Experience with SEO, AI-powered discovery tools, and competitive analysis platforms.

• Proficiency in BI tools (Power BI, Looker, Looker Studio) and SQL querying.

• Ability to analyze complex digital data and convert findings into actionable recommendations.

• Experience supporting A/B testing and conversion optimization.

• Strong collaboration and communication skills to work with diverse teams.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

2GFWmEETcdxx is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.