Content Writer, AEO / SEO — United States

About The Company

OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken with high fees, low rates, and too few ways to actually grow your money. We are fixing it by providing an all-in-one financial services platform that integrates banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one convenient place. We partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers. Supported by Walmart, the world’s largest retailer, and Ribbit Capital, a leading fintech investor, OnePay benefits from rare scale, distribution, and the opportunity to build a truly category-defining product. What sets OnePay apart is our fast-paced environment that demands urgency, low ego, and exceptional talent comfortable operating in motion.

About The Role

As an AEO/SEO Content Writer at OnePay, you will be responsible for crafting compelling and clear content for our blog and landing pages that covers banking, credit building, investing, and rewards. This role requires transforming keyword and search-intent research into high-quality, compliant copy that ranks well and converts. You will collaborate closely with our in-house SEO Lead and external SEO agency to implement research and strategy into publish-ready content. Experience writing for regulated financial brands and balancing compliance, clarity, and conversion is essential. Your work will involve navigating a regulated-industry editorial process and iterating content based on performance data to continuously improve results.

Qualifications

• 5+ years of experience as an SEO or content writer with a strong portfolio demonstrating search performance

• Proven experience writing for fintechs, banks, credit unions, or other regulated financial institutions, including familiarity with compliance review cycles and collaboration with Legal and Compliance teams

• Expertise in on-page SEO including keyword research, search intent analysis, internal linking, metadata optimization, and content structuring

• Fluency with SEO tools such as Ahrefs, Semrush, Google Search Console, and modern CMS platforms

• Ability to write conversion-focused landing page copy that maintains voice and clarity while adhering to SEO briefs

• Exceptional editing skills with obsessive accuracy on numbers, terms, and disclosures

• Ability to explain complex financial topics like credit building, investing basics, BNPL, and rewards in an approachable manner without oversimplifying

• Curiosity about the future of search technologies including AI tools like ChatGPT, Claude, and Perplexity

• Proactive, driven, and collaborative mindset with strong execution skills

Responsibilities

• Write blog posts and landing page content for OnePay’s core financial products including banking, credit building, credit cards, investing, crypto, and rewards

• Develop sharp content outlines based on keyword research and search-intent briefs, then produce polished, publish-ready copy

• Create landing pages designed to convert with clear value propositions, scannable structure, and compelling calls to action

• Collaborate with SEO and growth teams to identify content gaps and prioritize topics based on traffic potential and business impact

• Work closely with Legal and Compliance teams to ensure all content is accurate and approved before publication

• Help shape and evolve the OnePay brand voice to be approachable, plain-spoken, and jargon-free even on technical topics

• Regularly refresh existing content to reflect changes in search performance, product offerings, and regulatory requirements

• Analyze content performance using SEO and analytics tools and incorporate insights into future content briefs

• Partner with PR to develop on-brand, review-ready LinkedIn copy and other communications

Benefits

• Competitive base salary and stock options

• Health benefits starting from Day 1

• 401(k) retirement plan with company match

• Remote-friendly work environment within the US

• Flexible time off (FTO) policy

• Opportunities for professional growth in a high-growth, mission-driven, and inclusive culture

• Work that has meaningful impact on millions of consumers’ financial lives

Equal Opportunity

OnePay is committed to building technology and products that serve diverse communities and solve real-world problems. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants requiring special assistance or accommodation during the interview process or in accessing our website may contact us directly.