Email Marketing Manager/Specialist — Rochester, MI

Department 7159 - Communications & Marketing

Position Information

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Business, or a related field or an equivalent combination of education and/or experience.

• A minimum of two (2) years of professional experience in email communications, digital marketing, marketing automation, or related communications roles.

• Experience managing email marketing platforms and marketing automation systems.

• Experience analyzing performance and presenting actionable insights.

• Knowledge of email marketing best practices, audience segmentation, deliverability, and compliance requirements.

• Strong written communication, project management, and organizational skills.

• Ability to communicate effectively with others.

Desired Qualifications

• Experience in higher education or advancement communications.

• Experience with Google Analytics 4 (GA4) and Google Tag Manager

• Knowledge of accessibility standards and digital communication compliance requirements.

All Qualifications

Unless otherwise required by an applicable collective bargaining agreement, all minimum, additional and desired qualifications are preferred, but qualifications, degrees, and/or experience deemed comparable and/or equivalent by HsVsrzT C94uDHADUx in its sole and exclusive discretion may be considered.

Position Details

Position Purpose

The Email Marketing Manager is responsible for leading nWMGpCx hJQXAHt5St’D enterprise email marketing strategy, execution, governance, and performance measurement. This position manages the university’s email marketing platform, develops audience-centered communication strategies, supports engagement initiatives, and ensures compliance with institutional policies and industry regulations.

Working closely with BaF9zrT9uF gVm5Tw4nBs7VSB and Marketing ( UCM ), Academic Affairs, Advancement, Student Affairs, and campus partners, the Email Marketing Manager develops and implements targeted email communications that support institutional initiatives.

This role combines supporting strategic communication, marketing automation, analytics and audience segmentation to improve engagement and drive measurable outcomes across the university’s communication platforms.

Job Open Date 11/12/2026

Job Close Date