Social Media & Marketing Specialist (Remote) — United States

Social Media & Marketing Specialist

About the Job

Rockstar is seeking a creative, organized, and proactive Social Media & Marketing Specialist to support U.S.-based businesses in a full-time remote capacity.

Rockstar is an Arizona-based staffing company that connects healthcare businesses across the United States with skilled remote professionals. The company focuses on providing meaningful career opportunities while helping clients improve their operations and grow their businesses.

In this role, you will manage clients' digital presence from content planning and creation to publishing, analytics, and community engagement. You will develop marketing campaigns, create engaging content, monitor performance, and identify opportunities to improve brand visibility and audience growth.

Depending on the client, responsibilities may also include website management, SEO support, email marketing, referral outreach, recruitment marketing, and occasional executive or personal assistant support.

Key Responsibilities

Social Media Management

• Manage and grow social media profiles across Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile.

• Develop and maintain content calendars to ensure consistent, brand-aligned publishing.

• Coordinate content collection from internal teams, employees, and multiple business locations.

• Monitor comments, messages, and audience engagement, responding or routing inquiries appropriately.

• Track follower growth, engagement trends, reach, and other social media performance metrics.

Content Creation and Production

• Create engaging visual and written content, including graphics, reels, short-form videos, carousels, captions, and promotional materials.

• Edit video content using CapCut or similar tools.

• Design branded marketing assets using Canva or equivalent design platforms.

• Write compelling copy for social media posts, newsletters, blogs, and promotional campaigns.

• Develop creative content themes and campaign ideas that align with brand identity and audience interests.

• Maintain visual consistency and a professional brand voice across platforms.

Digital Marketing and Website Support

• Support email marketing campaigns using Mailchimp or similar platforms.

• Update website content, publish blogs, manage landing pages, and assist with job postings.

• Support basic SEO improvements and monitor website traffic and analytics.

• Assist with online advertising, paid social campaigns, and other digital marketing initiatives.

• Monitor online reputation, including Google reviews and public-facing brand presence.

Brand Growth and Community Engagement

• Support marketing campaigns designed to increase brand awareness, referrals, and new client or patient engagement.

• Assist with outreach to referral partners, community organizations, schools, and other stakeholders.

• Help organize and promote events, workshops, community activities, and organizational milestones.

• Create promotional materials for events, programs, and service launches.

• Support recruitment marketing through job postings, employee highlights, and employer branding content.

Analytics and Performance Reporting

• Track key performance indicators, including engagement rates, reach, referral growth, website analytics, and campaign results.

• Prepare regular performance reports with clear data summaries and actionable recommendations.

• Evaluate campaign effectiveness and recommend improvements based on performance data.

• Stay informed about social media algorithm changes, content trends, and digital marketing best practices.

Executive and Personal Assistant Support

Depending on client requirements, the role may also include secondary administrative responsibilities, such as:

• Scheduling and calendar coordination.

• Inbox organization and management.

• Task coordination and follow-ups.

• Document preparation.

• General administrative support for business owners.

Required Qualifications

• At least 2 years of experience in social media management, digital marketing, or content creation.

• Proven ability to create high-quality visual and written content across multiple platforms.

• Proficiency in Canva or equivalent graphic design tools.

• Experience managing content calendars, publishing schedules, and multi-platform workflows.

• Strong written English communication skills and the ability to maintain a consistent professional brand voice.

• Self-motivated and proactive approach to generating ideas, managing deadlines, and completing tasks independently.

• Ability to work with leadership and internal teams to gather content, align marketing activities, and report results.

• Reliable home office setup with a stable internet connection.

Preferred Qualifications

• Experience supporting healthcare, wellness, therapy, or community-focused organizations.

• Familiarity with video editing tools such as CapCut.

• Experience with email marketing platforms such as Mailchimp.

• Basic understanding of SEO, website content management, and analytics platforms.

• Experience managing paid social media or digital advertising campaigns.

• Experience supporting multi-location businesses or coordinating content across multiple teams.

• Familiarity with Google Workspace or Microsoft 365.

Key Skills and Attributes

• Creativity: Ability to develop fresh ideas, original content concepts, and engaging brand stories.

• Consistency: Maintain a reliable, professional, and brand-aligned presence across social media platforms.

• Initiative: Take ownership of content planning and proactively identify marketing opportunities.

• Analytical Thinking: Interpret performance data and use insights to improve marketing results.

• Professionalism: Represent client brands with accuracy, care, and strong written communication.

Compensation and Benefits

Rockstar offers:

• Competitive salary based on experience.

• Opportunities for professional development.

• Long-term career growth opportunities.

• A dynamic, collaborative, and supportive team environment.

• Stable, full-time remote employment supporting U.S.-based clients.

Work Arrangement

This is a full-time remote position based in Arizona, supporting businesses and clients across the United States.