GEO/ AEO + SEO Specialist- #26-28754 — Santa Clara, CA
Зарплата не указана
ОткликнутьсяDuration:12-month
Job Description:• We are seeking a GEO/AEO SEO Specialist to maintain and advance visibility across AI-powered search experiences.
• This role will lead ongoing Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and SEO initiatives, ensuring content is discoverable, cited, and accurately represented in platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity, while maintaining strong organic search performance.
• Working closely with Web, Brand, Product Marketing, Content, Paid Search, Analytics teams, and external SEO partners, you will execute strategies that improve AI visibility, citations, answer inclusion, topical authority, and business outcomes.
• This role is ideal for someone who can quickly integrate into an established program, manage multiple priorities, and drive measurable results as search evolves.
Responsibilities:• Execute and optimize the existing GEO, AEO, and SEO roadmap.
• Improve visibility, citations, and representation across AI-powered search platforms and traditional search engines.
• Identify high-value customer questions, prompts, and keyword opportunities throughout the buyer journey.
• Partner with Product Marketing, Brand, Content, Web teams, and SEO agencies to optimize existing content and develop new assets.
• Recommend improvements to content structure, authority, clarity, and relevance using GEO, AEO, and SEO best practices.
• Conduct content gap analyses, competitor research, and prioritization for FAQs, comparison pages, technical content, and educational resources.
• Implement on-page and technical SEO best practices, including internal linking, crawlability, indexability, and structured data.
• Serve as the primary point of contact for GEO, AEO, and SEO support.
• Track AI visibility, citations, brand mentions, answer inclusion, share of voice, organic traffic, and keyword performance.
• Deliver monthly performance reporting with insights and recommendations.
• Collaborate with Analytics and Web teams to improve measurement frameworks for AI search visibility.
• s2R prompt tracking and content performance data to identify optimization opportunities.
• Act as the subject matter expert for GEO, AEO, and SEO initiatives.
• Partner with stakeholders to prioritize requests and advance key projects.
• Educate marketing teams on GEO, AEO, and SEO best practices.
• Collaborate effectively across global teams and time zones.
• Maintain clear documentation to support knowledge transfer and a smooth transition at contract completion.
• Stay current on developments in AI search, large language models, and search engine algorithms.
• Evaluate emerging tools, methodologies, and optimization opportunities.
• Design and execute experiments involving answer formats, content structure, internal linking, and structured data, measuring results and scaling successful approaches.
• Identify emerging risks and opportunities impacting AI and organic search visibility.
Experience:• Hands-on experience with GEO and AEO, supported by practical SEO experience.
• Experience optimizing content for AI-generated answers and traditional search, with examples of improvements to visibility, citations, answer inclusion, or organic performance.
Skillsets:• Strong understanding of how content clarity, structure, topical relevance, and supporting evidence can help search engines and AI systems interpret and surface content.
• Strong understanding of on-page SEO, technical SEO, keyword research, content optimization, and search intent.
• Experience with AI visibility or prompt-tracking platforms such as Profound or Semrush, alongside SEO and analytics tools such as Screaming Frog, Google Search Console, and Google Analytics 4 (GA4).
• Strong analytical skills and the ability to turn performance data into clear recommendations.
• Excellent communication and stakeholder management skills.
• Ability to take ownership of an established program and manage multiple priorities in a fast-paced environment.
Yb mJ35 YtukH3euz is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about Yb mJ35 YtukH3euz, please visit ••••••••
Yb mJ35 YtukH3euz is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
AI Statement: By applying, you acknowledge that AI-assisted tools may be used during hiring.