Marketing Manager — Charlotte Metro

Position Summary

awWMs udgAcPZw is a fast-growing commercial and residential fencing company headquartered in North Carolina, operating locations across the Carolinas, Tennessee, and Georgia. The Marketing Manager leads marketing strategy and performance across the company’s locations and brands, reporting to the Vice President of Residential Sales and working closely with location leadership, the customer experience and call center teams, and external marketing agencies. The role owns agency accountability, marketing budget and return on spend, and lead-to-revenue reporting, and supports brand integration as newly acquired fencing businesses join the company. The position suits an analytical marketer who measures success in customers acquired, revenue generated, and cost to acquire rather than clicks and impressions.

Key Responsibilities

Marketing Strategy and Budget

• Develop and execute multi-location marketing strategies that drive qualified commercial and residential lead generation and revenue growth.

• Partner with leadership to set marketing budgets, priorities, and performance targets by location and channel.

• Lead marketing integration and brand transitions for newly acquired fencing businesses, and support new market launches.

Agency Management and Accountability

• Serve as the primary point of contact for external marketing agencies, managing their performance against defined KPIs, budgets, and business objectives.

• Conduct regular agency performance reviews, challenge strategies and spending decisions with data, and recommend changes when a relationship is not delivering expected value.

Digital Marketing and Lead Generation

• Oversee Google Ads, Local Services Ads, SEO, paid social, website conversion, Google Business Profiles, and online reputation across all markets.

• Ensure campaigns, calls, and leads are tracked and attributed accurately in Zoho CRM from first contact through closed sale.

• Evaluate new channels, marketing automation, and AI-driven customer acquisition tools.

Analytics and Reporting

• Track cost per lead, customer acquisition cost, return on ad spend, lead-to-appointment and lead-to-sale conversion, revenue by channel, and marketing spend as a percentage of revenue.

• Build standardized marketing dashboards for leadership across all locations, evaluating lead quality as well as lead volume.

• Partner with sales and the customer experience and call center teams to improve speed to lead and close gaps in the customer acquisition process.

Qualifications

• Five or more years of experience in digital, growth, or performance marketing; home services, construction, or commercial or residential services or trade industry experience strongly preferred.

• Demonstrated experience managing external agencies and marketing budgets and measuring return on investment.

• Strong working knowledge of Google Ads, Local Services Ads, SEO, call tracking, and lead attribution.

• Proficiency with CRM and analytics tools; experience with Zoho CRM, Google Analytics 4, Google Tag Manager, Looker Studio, or Power BI preferred.

• Experience supporting multi-location or multi-brand organizations; acquisition-driven growth experience is a plus.

• Clear written and verbal communication, with the confidence to challenge recommendations and hold partners accountable.

• Bachelor’s degree in marketing, business, or a related field preferred.