Senior Social Media Specialist — Irvine, CA

8cpfWmN understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

8cpfWmN meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

8cpfWmN has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Description

Description: 8cpfWmN is looking for a creative, data-driven Senior Social Media Specialist to help bring the brand to life across social platforms through always-on storytelling, community engagement, and platform-native content. This role is responsible for executing BF9yC7F't organic social strategy across key channels including Instagram, TikTok, Facebook, and X while helping drive brand awareness, audience growth, engagement, and product consideration.

The ideal candidate has a passion for social media, content creation, emerging trends, and digital culture. They understand how to create content that resonates with creators, gamers, photographers, videographers, and everyday consumers, while maintaining a consistent brand voice across platforms. This individual will be responsible for managing social calendars, publishing content, monitoring conversations, identifying real-time opportunities, and supporting social commerce and livestream initiatives.

This role requires a strong balance of creativity and analytical thinking, with the ability to turn insights into action and execute content that drives measurable business results. The Senior Social Media Specialist will work closely with regional and global marketing teams, agencies, creators, and cross-functional stakeholders to deliver engaging social experiences that support product launches, campaigns, seasonal moments, and always-on brand storytelling.

This position reports to the Lead Social Media Specialist and partners closely with the Consumer Business, Regional Marketing, Events, Campaign teams, and cross-functional Go-To-Market and Sales partners to ensure strong execution and alignment.

Essential Duties And Responsibilities

• Manage and maintain the regional social media content calendar across Instagram, TikTok, X, Facebook, and emerging platforms, ensuring consistent publishing and alignment with business priorities.

• Create, adapt, and publish organic social content that supports brand campaigns, product launches, cultural moments, and always-on storytelling initiatives.

• Capture, edit, and publish platform-native photo and video content, including serving as on-camera talent for social media content, livestreams, product storytelling, and event coverage.

• Identify and act on real-time social opportunities, trending conversations, and cultural moments that help increase brand relevance and engagement.

• Develop and manage user-generated content (UGC) programs that encourage community participation and authentic advocacy.

• Support social commerce initiatives by creating content and programs that help drive product discovery, consideration, and purchase intent.

• Manage social post boosting and paid amplification efforts to maximize content performance and audience reach.

• Support livestream programming across platforms such as Amazon Live and Twitch, including content planning, promotion, execution, and reporting.

• Monitor social conversations, audience sentiment, and community feedback, escalating relevant issues and opportunities as needed.

• Conduct ongoing social listening to uncover consumer insights, audience trends, competitive activity, and emerging platform opportunities.

• Analyze social media performance across all channels and provide recurring reports on key metrics including reach, engagement, audience growth, video performance, traffic, and conversions.

• Translate performance data into actionable recommendations that improve content effectiveness and support business objectives.

• Collaborate with creators, agencies, and internal stakeholders to ensure social content aligns with campaign objectives and brand standards.

• Maintain a strong understanding of platform best practices, algorithm shifts, emerging content formats, and evolving social media trends.

• Ensure all content reflects a consistent brand voice, messaging framework, and visual identity across platforms.

• Help identify innovative content concepts, storytelling approaches, and social-first creative opportunities that keep the brand culturally relevant.

• Support the execution of integrated marketing campaigns by translating broader business and marketing objectives into effective social media content and activation plans.

Requirements

• 6-8+ years of experience managing organic social media channels for a consumer brand, technology company, agency, or media organization.

• Proven experience creating and executing social media content strategies across Instagram, TikTok, Facebook, X, and emerging social platforms.

• Experience managing editorial calendars, content publishing workflows, and day-to-day channel operations.

• Strong understanding of social media best practices, platform algorithms, audience behavior, and content optimization techniques.

• Demonstrated experience creating short-form video content and platform-native social assets for mobile-first audiences.

• Comfortable appearing on camera and serving as brand talent for videos, livestreams, interviews, product demonstrations, and event coverage.

• Experience using social media management and analytics tools

• Experience analyzing campaign and channel performance, interpreting data, and developing actionable recommendations based on insights.

• Strong understanding of social metrics including engagement rate, reach, impressions, video views, audience growth, click-through rate, and conversion performance.

• Strong written and verbal communication skills with the ability to adapt messaging for different audiences and platforms.

• Proven ability to manage multiple projects simultaneously, prioritize competing deadlines, and thrive in a fast-paced environment.

• Strong collaboration skills with experience working cross-functionally across marketing, creative, product, sales, events, and agency partners.

• Ability to travel as needed to support events, content production, creator activations, and livestream initiatives.

Required Skills

• Organic Social Media Strategy & Execution

• Social Content Creation & Storytelling

• Short-Form Video Production (TikTok, Reels, Shorts)

• Copywriting & Community Management

• Content Calendar Management

• Social Listening & Trend Identification

• User-Generated Content (UGC) Program Development

• Social Commerce Content Strategy

• Livestream Planning & Execution

• Social Analytics & Performance Reporting

• Paid Social Boosting & Content Amplification

• Cross-Functional Stakeholder Management

• Creator & Agency Collaboration

• Photography, Videography, and Mobile Content Capture

• Video Editing using Adobe Premiere Pro, CapCut, Final Cut Pro, Adobe Express, or similar tools

• Strong Presentation & Communication Skills

• Attention to Detail and Brand Stewardship

Preferred Skills

• Experience managing social media for consumer electronics, gaming, photography, creator economy, technology, PC, storage, or lifestyle brands.

• Experience supporting global or regional social media programs across multiple markets.

• Familiarity with creator and influencer marketing programs.

• Experience with Amazon Live, Twitch, TikTok Live, or other livestream commerce platforms.

• Knowledge of paid social advertising platforms including Meta Ads Manager and TikTok Ads Manager.

• Strong understanding of creator, gaming, photography, videography, and technology communities.

• Experience covering live events, trade shows, product launches, and community activations.

• Experience developing social-first content concepts and creative briefs

• Basic graphic design skills using Adobe Creative Suite, Canva, or similar creative tools.

• Experience working with consumer insights, audience segmentation, and content performance modeling.

Preferred Qualifications

• Experience working with brands that serve creators, gamers, photographers, videographers, or tech enthusiasts.

• Experience supporting integrated product launch campaigns and seasonal marketing programs.

• Demonstrated ability to identify emerging trends and translate them into successful social content programs that drive measurable business impact.

Additional Information

8cpfWmN is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

8cpfWmN thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

8cpfWmN is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at •••••••• to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.