Product Marketing Manager — Lehi, UT

eM is a financial technology company on a mission to empower the world to be financially strong. We build the data infrastructure and intelligent solutions that help leading banks, credit unions, and fintechs deliver smarter, more personalized financial experiences to millions of consumers every day.

Operating at the intersection of scale and agility, eM combines the momentum of a market-proven platform with the speed, innovation, and ownership of a growth-stage company. Here, thoughtful execution matters, innovation is expected, and team members have a direct seat at the table to influence products and outcomes.

Our culture is built on curiosity, accountability, and measurable impact. We give people the autonomy to question assumptions, build better systems, and shape how we scale. If you’re driven to tackle complex technical and business challenges alongside a collaborative team that builds with sane, high-trust execution, you’ll thrive at eM.

The Product Marketing Manager is responsible for launching and enhancing products by working cross-functionally with the product management team to surface client and user insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage adoption of those solutions. Product marketers will own the product and solution brand strategy, product hierarchy, value proposition, buyer personas, and positioning for their products and solutions. They will act as the bridge between technical product knowledge and how the product is marketed and sold.

Job Responsibilities

• Understand the market and our clients better than anyone else: What are the pain points, how eM solves them, and what needs will come in the future

• Develop and execute world-class launch plans for new solution offerings both to internal stakeholders and the market. Including positioning, messaging, buyer personas, sales strategy, and GTM for your product areas through the full product life-cycle

• Own marketing support for product and solution areas, including asset creation, training materials, campaign planning, and industry-leading thought leadership content

• Inform product development and roadmap of market needs for your products

• Researching and understanding the competitive landscape for your product and solutions to know how we win and opportunities to improve our place in the market. Then developing compelling competitive assets and messaging that drive engagement and interest.

• Monitor and own metrics regarding revenue, pipeline, win rate, and adoption metrics for product and solution areas

• Work cross-functionally with Customer Marketing and Demand Marketing to launch integrated marketing campaigns to drive awareness and generate demand for your product and solution areas.

• Work cross-functionally with Customer Marketing and Product Management to surface success stories and new use cases that prove ROI

• Work cross-functionally with the sales enablement team to provide training, content, and support for increasing sales rates and improving the sales cycle

Job Requirements

• 4+ years of experience in B2B product marketing preferred

• Great experience in high growth SaaS companies that target Enterprise accounts

• Demonstrated ability in launching and growing innovative technology products

• Strong experience with the financial industry and with software companies would be a significant advantage

• Strong communication skills that make any software feature sound interesting

• Self driven to make and meet your commitments

• Entrepreneurial spirit that you are willing to roll up your sleeves

• A self-starter who thrives on owning product marketing and driving results

eM is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to ••••••••.