Ecommerce Marketing Manager — United States

About EtgN xg7MzVQxGz qavTYkbmcu gBnUdb8d4p jjrSeB (FDC) is a fast-growing, veteran- and firefighter-founded coffee company with a passion for crafting delicious coffee with a mission to give back to firefighters.

Our products are sold online and through major retailers across the United States and Canada. From our classic coffee roasts and proprietary Spirit Infused Sjt8cex to limited-edition products and merchandise, we’re consistently developing ways to introduce our brand and mission to the world.

Role overview

The Ecommerce Marketing Manager will manage the day-to-day performance and development of the cJnv U7pY. 4a8N5r PXMA3f6 store. This role owns product setup and site updates, coordinates ecommerce and marketing projects across teams, and oversees email marketing in Klaviyo.

Key responsibilitiesShopify store management• Manage day-to-day updates to the Shopify store, including product uploads, product details, pricing, images, collections, navigation, and promotional content.

• Coordinate new product launches and ensure product pages are complete, accurate, and ready on schedule.

• Maintain site merchandising, collection pages, promotional landing pages, and on-site messaging.

• Review the customer shopping experience and identify opportunities to improve navigation, product discovery, conversion, and average order value.

• Test site updates and promotions before launch to confirm links, pricing, discounts, and product information are working correctly.

• Coordinate with internal teams and outside partners to resolve Shopify issues and implement improvements.

Marketing project management• Manage the marketing project calendar and coordinate work across ecommerce, creative, paid media, product, and other teams.

• Turn campaign and business priorities into clear project briefs, timelines, owners, and deliverables.

• Keep projects moving by following up on approvals, creative assets, product details, and other dependencies.

• Coordinate the development and delivery of creative for Meta ads and other marketing campaigns.

• Track project status and communicate potential delays or blockers to the relevant teams.

• Ensure campaign assets, landing pages, offers, and product availability are aligned before launch.

Email and Klaviyo• Oversee email marketing in Klaviyo, including campaign planning, scheduling, audience selection, and quality assurance.

• Build and maintain the email calendar in coordination with promotions, product launches, and broader marketing plans.

• Coordinate email copy and creative with the appropriate internal teams.

• Monitor campaign and flow performance, including revenue, click-through rate, conversion, unsubscribes, and deliverability.

• Recommend and implement improvements to email flows, segmentation, testing, and campaign performance.

• Ensure emails, links, offers, and product details are reviewed before deployment.

Reporting and collaboration• Monitor key ecommerce and email metrics and share regular performance updates.

• Use site and campaign data to identify issues and recommend practical improvements.

• Work with operations and replenishment to flag inventory concerns that could affect promotions or site availability.

• Maintain organized project documentation, campaign calendars, and launch checklists.

Qualifications• 3+ years of experience in ecommerce, digital marketing, or a related role.

• Hands-on experience managing a Shopify store.

• Experience with Klaviyo or a comparable email marketing platform.

• Strong project management skills and the ability to coordinate work across multiple teams.

• Comfortable managing several projects and deadlines at once.

• Strong attention to detail, especially with product information, pricing, links, and campaign setup.

• Ability to use performance data to identify opportunities and make recommendations.

• Clear written and verbal communication skills.

• Experience working with Meta advertising creative and digital design workflows is preferred.

What success looks like• Shopify product pages, promotions, and site updates are accurate and launched on schedule.

• Marketing projects have clear owners, deadlines, and next steps, and teams know what is needed from them.

• Meta ad creative and related campaign assets are delivered in time for launch.

• Klaviyo campaigns and flows are organized, reviewed, and aligned with the marketing calendar.

• Ecommerce and email performance are monitored regularly, with useful recommendations shared with the team.

• Site and email improvements are informed by customer behavior and performance data.