SEO & AEO Manager — New York, United States

At ErSS352 ttfVs, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.

Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.

Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.

Join us as we go beyond and be part of a team that’s redefining what’s possible. This leader manages the intersection of organic search visibility, site speed, technical health, user experience (UX), and conversion growth. It includes on-page optimization, keyword strategy, structured data, and AI informed search behavior. As ErSS352 ttfVs compete for discoverability across traditional search engines, app store marketplaces and emerging AI platforms, the SEO leader plays a crucial role in driving organic growth.

Key Responsibilities

Search Engine Optimization (SEO & AEO)

• Strategy and Road-mapping: Own the end-to-end organic search strategy to scale authority, market share, and lead generation.

• Technical SEO: Oversee site architecture, crawlability, indexation, XML sitemaps, canonical tags, and structured data/schema markup.

• AI & Generative Search Optimization: Optimize content and architecture for AI Overviews, large language model (LLM) search engines, and conversational/answer engine optimization (AEO).

• Content & Keyword Alignment: Guide content teams on topical authority, keyword intent mapping, metadata creation, and internal linking structures.

Website Performance & UX

• Core Web Vitals & Speed: Monitor and resolve page-speed bottlenecks, mobile responsiveness, and Core Web Vitals metrics.

• Site Governance & Operations: Oversee day-to-day web publishing workflows, content updates, and CMS management.

• Conversion Rate Optimization (CRO): Partner with UX/UI designers to streamline user journeys, landing page performance, and funnel conversion paths.

Analytics, Testing & Reporting

• Data Tracking: Utilize tools like Google Analytics (GA4), Google Search Console (GSC), Ahrefs, SEMrush, or enterprise BI dashboards.

• Auditing & Troubleshooting: Regularly run technical audits, track ranking shifts, diagnose traffic drops, and execute A/B tests.

• Executive Reporting: Present organic performance metrics, revenue attribution, and ROI to senior leadership (CMO, VP of Growth).

Required Qualifications & Skills

Experience: 5+ years in corporate SEO, web operations, or digital growth management, with at least 2–3 years in a leadership or cross-functional ownership role.

Technical Proficiency:

Deep mastery of technical SEO, crawlability indexing mechanics, and site performance metrics.

Experience conducting SEO audits and diagnosing ranking or indexing issues

Working knowledge of HTML, CSS, JavaScript rendering impacts, and schema markup.

Proficiency in analytics and SEO suites (GA4, GSC, Ahrefs, SEMrush, Applsflyer and/or similar).

Ability to analyze trends, keyword data, and traffic patterns

AI, AEO & Modern Search Skills:

• Awareness of AI Overviews, generative engines, and conversational search UX

• Experience optimizing for rich results, featured snippets, and structured data

• Ability to identify emerging search behaviors and optimize accordingly

Business Skills:

• Ability to translate complex technical SEO and web performance data into clear business priorities for non-technical stakeholders.

• Strong project management skills to coordinate between creative copywriters and backend software engineers.

• Ability to produce leading indicators for site performance monitoring and for diagnosing issues.

• Experienced in tracking, reporting and presenting performance stats and producing insightful reports for management.

• Relationship management skills to engage vendors, internal cross functional teams and others to drive results.

Other Details

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.