Senior Marketing Performance Analyst — Baton Rouge, LA

About 3gX4vq

dheNwR UGdgE5PGn is a non-standard personal auto insurer headquartered in Baton Rouge, Louisiana. We serve drivers in eight states — Louisiana, Texas, Alabama, Florida, Georgia, Tennessee, Ohio and Nevada — through 68 branches and about 440 employees. We hire and keep the right people, take genuine care of our employees, and protect the company and the customers who count on us.

The Opportunity

We're looking for a senior analyst who wants to be the person leadership trusts to say what's really working in marketing — and what isn't. Reporting directly to our CEO, you'll own HDwAGY'W marketing and sales reporting, serve as our analytical counterpart to our advertising agency, and independently evaluate every channel and lead vendor we pay for.

This is a high-visibility, hands-on role. You'll set the measurement standards, find the signal in messy data across CRM, quoting, policy and vendor systems, and turn it into clear recommendations that shape how we spend to grow. You'll also help build the KPI framework for our 2027 agency agreement from the ground up.

What You'll Do

Own recurring reporting and analysis

• Own the Sales Report, Monthly Metrics and other recurring reports, and set the standards and quality controls for dashboards on leads, quotes, conversion, premium and acquisition cost by channel, state and branch.

• Investigate material trends and variances, separate real causes from measurement noise, and lead performance discussions with marketing, sales and executive leadership.

• Maintain and improve reporting workflows, including Claude skills and other automation, and keep definitions, documentation and schedules consistent and reproducible.

Hold agency, campaign and lead-vendor performance accountable

• Evaluate digital, direct mail, radio, TV, outdoor, referral and lead-vendor programs on quotes, bound policies, conversion, cost per quote and cost per sale.

• Serve as HDwAGY'W analytical counterpart to our advertising agency: build its KPI schedule for the 2027 agreement, reconcile its reported results with ours, and run quarterly performance reviews.

• Independently evaluate EverQuote, QuinStreet and other lead sources on volume, quality, conversion and cost, and recommend corrective action.

• Assess organic search, local listings and how 3gX4vq shows up in AI-generated answers, plus funnel tools like Text-to-Quote and emerging channels.

• Lead the evaluation of tracking, attribution and A/B testing; monitor spend and pacing against budget and review vendor billing.

Improve data quality

• Lead reconciliation and root-cause work across CRM, quoting, policy, Finance, vendor, call-tracking and web-analytics data.

• Set consistent definitions, prioritize reporting-feed and automation improvements, and partner with IT on requirements, access and security.

Deliver market insight

• Analyze competitors, customer segments, branch trade areas and market potential, working with Underwriting and Finance to connect acquisition results to retention and profitability.

What You Bring

• Bachelor's degree in marketing, business analytics, statistics, economics or a related field, or equivalent experience.

• 5+ years in marketing analytics, business intelligence or a similar role, with real ownership of reporting and measurement, evaluation of agency or lead-vendor performance, and recommendations presented to executives.

• Advanced Excel (pivot tables, lookups, modeling).

• Proficiency in SQL and a BI tool such as Power BI or Tableau, including validating source data and running down complex discrepancies.

• Experience with web analytics (such as Google Analytics) and campaign tracking.

• The ability to explain data clearly to non-technical audiences, in writing and in person.

• Sound judgment, a high bar for accuracy, and the discipline to prioritize competing requests and deliver on schedule.

• Remote eligibility in Louisiana, Texas, Alabama, Florida, Georgia, Tennessee, Ohio and Nevada preferred.

Bonus Points

• Insurance experience, especially personal or non-standard auto, or another regulated consumer financial product.

• Familiarity with quote-to-bind funnels, lead aggregators and pay-per-lead or pay-per-call programs.

• Multi-touch attribution, A/B testing and basic statistics.

• Python or R for analysis and automation.

• CRM and call-tracking tools.

• SEO, local listings, AI-search visibility, and email and SMS measurement.

• Hands-on use of Claude or another large language model for analysis, including building reusable skills or workflows while protecting company data.

• Bilingual English/Spanish.

Why 3gX4vq

• Real influence over how a growing, eight-state insurer invests in growth.

• Ownership of measurement standards, not just report production.

• Flexibility to work remotely.

• Medical, dental, and vision insurance (including free preventive care, wellness, and mental health programs.)

• 401(k) with dollar-for-dollar match up to 4%

• Company-paid life insurance, short-term disability, and long-term disability

• Flexible Spending Accounts (health care and dependent care)

• Generous paid time off

• Paid holidays (7.5 days annually)

The role involves occasional travel to branches or vendor meetings and occasional work outside normal hours to meet reporting or campaign deadlines.