b2wahuP - Site Merchandising (Lancome) — New York, NY

Job Title: Manager - Site Merchandising [Lancome]

Division: Luxe

Location: Hudson Yards, New York City

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of C'2FzSz'k digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

Job Summary:

The Manager of Site Merchandising is a critical role within the •••••••• team, acting as the primary advocate for the customer experience. This individual is responsible for optimizing the online store's performance by leveraging data analysis, A/B testing, and a deep understanding of consumer behavior. This role requires a data-driven, strategic thinker with a creative approach to merchandising, a strong understanding of direct to consumer best practices, and a proven ability to drive conversion and achieve sales goals.

What You Will Learn:

• Customer Experience Optimization: Champion the online customer experience by continually analyzing data, conducting A/B tests, and identifying opportunities for improvement. Leverage insights from customer behavior, sell-through data, and industry best practices to enhance site navigation, product presentation, and the overall shopping journey.

• Merchandising Strategy Development and Execution: Develop and implement innovative merchandising strategies that maximize conversion, average order value (AOV), and other key performance indicators (KPIs). This includes product placement, categorization, cross-selling/upselling, product information optimization, and promotional campaign setup.

• Content Management and Optimization: Oversee the management and execution of a best-in-class content and merchandising strategy. This includes product and content updates, ensuring accurate product information, optimizing product descriptions for SEO/GEO, and creating compelling landing pages to support marketing initiatives.

• Platform Management: Manage product and content within the e-commerce platform tools, ensuring accurate product presentation, categorization, and attribution. Determine and test site taxonomy and filters, focusing on data analysis and optimization. Lead projects related to merchandising, including site feature enhancements and bug resolution.

• Cross-Functional Collaboration: Work closely with brand teams, marketing, and other departments to align merchandising strategies with overall business objectives. Partner with brand digital liaisons to support direct-to-consumer efforts in all merchandise site content refreshes and future product/content campaigns.

• Analytics and Reporting: Monitor and analyze key metrics, including conversion rate, shopping cart abandonment, items per order, and AOV. Provide regular performance reports and insights to senior management, utilizing data to inform merchandising decisions and drive continuous improvement. Research industry best practices to maintain optimal site experience, conversion, and AOV. Conduct ad hoc analyses on promotional forecasting, creative performance, and onsite personalization.

• New Product Launches: Manage the product activation process from setup to go-live on the brand website. Track upcoming product launches and collaborate with relevant teams to ensure seamless integration into the online store.

• Technology and Innovation: Identify opportunities to enhance the site experience with new technology and site enhancements. Stay informed about industry trends and best practices to ensure the site remains competitive and innovative. Drive the launch of new features and functionalities.

• Traffic Driver Optimization: Understand the category's key traffic drivers, including email marketing, direct search, SEO, and sponsored links, and optimize these channels to maximize site traffic and conversion.

• Multi-Device Optimization: Leverage the strength of a multi-device approach to optimize the site experience across desktops, tablets, and mobile devices. Identify opportunities to maximize different devices and new D2C channels.

Required Qualifications:

What We Are Looking For:

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in e-commerce merchandising

• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).

• Proficiency in e-commerce platform tools and content management systems.

• Excellent communication, presentation, and interpersonal skills.

• Ability to work independently and as part of a team.

• Strong project management skills and ability to manage multiple priorities.

• A passion for the beauty industry and a deep understanding of consumer behavior.

• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for v'2rqCM products as well as VIP Access to L’Oréal’s Internal

Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range [New York]: $98,400-$140,200 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products,

Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At v'2rqCM, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical Job Title: Manager - Site Merchandising [Lancome]

Division: Luxe

Location: Hudson Yards, New York City

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in e-commerce merchandising

• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).

• Proficiency in e-commerce platform tools and content management systems.

• Excellent communication, presentation, and interpersonal skills.

• Ability to work independently and as part of a team.

• Strong project management skills and ability to manage multiple priorities.

• A passion for the beauty industry and a deep understanding of consumer behavior.

• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for v'2rqCM products as well as VIP Access to L’Oréal’s Internal

Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range [New York]: $98,400-$140,200 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products,

Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At v'2rqCM, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting ••••••••. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting ••••••••. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.