Social & Creator Manager — United States

Our client in the Consumer Goods industry is hiring a Social & Creator Manager!

The Role

We are hiring a Social & Creator Manager to own our creator program end to end, managing a large, active community of creators who produce winning content for our TikTok Shop. The core of the role is managing the weekly creator pipeline, from initial outreach to repeat posting, and scaling top-performing videos through paid media (GMV Max). You will operate independently, with the VP of Marketing setting budgets and targets while you own the execution and strategy. Within your first 90 days, you'll take full ownership of the creator program. A Community Manager will support creator communication and analytics, while AI tools help streamline operations. Our organic social channels will serve as a testing ground for the hooks and concepts creators can replicate.

What You'll Own

• Creator Program & GMV Growth: Own the end-to-end creator pipeline, from outreach, samples, and follow-ups to repeat posting and scaling top-performing videos through GMV Max. Manage creator communities, VIP relationships, briefs, coaching, usage rights, and Amazon Creator Connections campaigns while tracking weekly performance and reporting results to the VP of Marketing.

• Organic Social Strategy: Lead the Instagram and TikTok content calendar, test hooks, formats, and creative angles, and turn winning concepts into creator briefs and paid ad opportunities. Keep content on-trend and on-brand, develop on-camera content with creators and partners, and share insights with Brand, Retail, and Product teams.

• Community Leadership: Direct the Community Manager, use weekly performance insights to improve engagement, handle escalations, and ensure consistent communication across creator and customer communities.

Who We Are Looking For

We care more about how you operate than how long you have been working.

• Relentless Follow-Through: Keep outreach and follow-ups moving every week, even when repetitive. Nothing goes quiet on your watch.

• Independence: Set your own rhythm, make decisions, and report progress without being chased.

• High Initiative: Take action without being asked and have built something independently, such as an account, community, or side project.

• Problem-Solving: Find solutions when something breaks, gets delayed, or stalls.

• Social Media Fluency: Live on TikTok and Instagram, spot trends before they peak, and understand creator culture.

• Content Enthusiasm: Enjoy creating and studying short-form video.

• Growth Mindset: Seek feedback, learn quickly, and look for ways to improve.

• Commercial Instinct: Care about whether content drives sales, not just views.

• AI-Native: Already use AI tools to work faster and more efficiently.

Experience (required): 1-2 years of hands-on experience running a creator, affiliate, or influencer program, including recruiting creators, managing samples, and getting creators to post at volume. You can show the numbers from a pipeline you ran. TikTok Shop affiliate and GMV Max experience strongly preferred.