(Hybrid) Marketing Strategist - WVU Hospitality Group - Marketing and Brand Strategy — Morgantown, WV

The Marketing and Brand Strategy team at HPdb T36Kex95 ktaPxUvUte is currently accepting applications for a Marketing Strategist to support WVU Hospitality Group.

About The Opportunity

This position serves as a dedicated marketing and communications lead for WVU Hospitality Group, a unit that oversees campus dining services and catering. The Marketing Strategist will work closely with WVU’s food service vendor to collaboratively plan and execute marketing strategies to achieved shared goals.

The Marketing Strategist is responsible for developing strategies, that align with jfaRQVz9qj guidelines and standards and WVU’s food service vendor’s goals, to develop strategies and communications plans, promote dining events, services, and initiatives to WVU students, families, faculty and staff.

The ideal candidate is both a strategic thinker and a skilled communicator with experience developing marketing strategies, communications plans, and working with cross-functional teams. This role is key to shaping how students experience dining at WVU and involves close collaboration with campus partners and WVU’s food service vendor to ensure messaging is accurate, timely, and engaging.

This position sits on the Current Students Marketing team, within Strategic Communications and Marketing, and works closely with the WVU’s food service vendor.

Benefits

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week

• 13 paid holidays (staff holiday calendar)

• 24 annual leave (vacation) days per year (employee leave)

• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)

• WVU offers a range of health insurance and other benefits

• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.

• Wellness programs

What You'll Do

• Develops and executes strategic marketing and communications plans for WVU Hospitality Group, including annual and semester-based campaign strategies.

• Works with WVU’s food service vendor to handle the day-to-day development and management of communications and marketing plans.

• Ensures that all WVU Hospitality Group strategic communications and marketing initiatives are aligned with institutional priorities and brand standards. Works with WVU’s food service vendor to ensure initiatives are aligned with their goals.

• Manage projects from beginning to end and monitor progress and outcomes based on goals and deadlines.

• Develop and execute dining plan campaigns for current and prospective students.

• Works with WVU’s food service vendor to establish benchmarks to determine metrics and ROI for improvement and effectiveness of marketing tactics.

• Conduct post-campaign analysis, develop reports, and identify best practices.

• Develop the social media strategy for WVU Hospitality Group which includes managing the social media presence for WVU Dining.

• Responsibilities include content planning, audience engagement, storytelling, and day-to-day channel management.

• Co-leads the creation and capture of social media content including photography, video, and written content. Collaborates with Strategic

• Communications and Marketing social media teams to align efforts with broader jfaRQVz9qj priorities and brand strategy.

• Schedule digital signage to run on monitors across campus using the 54wJnVwHhx’b signage management system.

• Design and schedule HTML email communications to students with dining plans using Mailchimp.

• Write announcements and promotional content for distribution through CXy5pEKrfj-DHRmY channels including Unews, E-News, the WVU calendar, Mountaineer Parents Club, Student Life newsletters, and other campus channels.

• Create marketing collateral, when necessary, including written copy, photo, video, graphic design, etc.

• Work with Trademark and Licensing to manage and approve all vendor-designed digital and print materials that use WVU branding to ensure brand compliance.

• Collaborate with internal WVU units such as Student Life, Enrollment Management, and Mountaineer Parents Club to ensure consistent messaging and campaign execution.

• Work with the campus dietitian to promote nutrition and allergy services available to students.

• Serve as the primary communications contact for WVU Hospitality Group and liaison to the food service vendor.

• Works with Strategic Communications to handle external media inquiries related to WVU Hospitality Group.

• Co-lead regular marketing meetings with WVU Hospitality Group and the food service vendor to align on goals and campaigns.

• Stay current on marketing trends and develop creative strategies to increase engagement.

• Ensures brand consistency across all marketing activities (i.e. website, email, social media, events, flyers, etc.) when executing communications and marketing plans, while meeting vendor needs.

• Attend relevant meetings and events, as assigned.

• Occasional evening and weekend work.

• Bachelor’s degree in marketing, communications, journalism, public relations or a related field

• A minimum of two (2) years of related professional experience

• Any equivalent combination of related education and/or experience will be considered

• All qualifications must be met by the time of employment

Knowledge, Skills, And Abilities

• Demonstrated ability to develop written communications

• Experience in marketing strategies development, tracking, and analytics.

• Excellent interpersonal and collaboration skills

• Ability to adhere to WVU brand guidelines and the understanding of brand management and consistent voice

• Experience reviewing and approving visual assets, including graphic design, photography and video

• Proficiency in social media content development, scheduling and engagement strategies

• Experience using email marketing tools such as Mailchimp

• Demonstrated ability to manage multiple projects and deadlines simultaneously

• Willingness to work in a hybrid environment and attend events, including occasional evenings and weekends

• Self-motivated, organized and able to work independently

About WVU

HPdb T36Kex95 ktaPxUvUte is a place of purpose and community. We take pride in our profound impact on the state of QGdX ZnD9TvDk and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values — service, curiosity, respect, accountability and appreciation — unite us as Mountaineers.

Join us at HPdb T36Kex95 ktaPxUvUte, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu .

HPdb T36Kex95 ktaPxUvUte is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.

Job Posting

Nov 13, 2026

Posting Classification

Non-Classified

Exemption Status

Exempt

Benefits Eligible

Yes

Schedule

Full-time