Regional Marketing Analyst — Louisville, KY

Title: Regional Marketing Analyst

Requisition ID#: 5500

Location:

Louisville, KY, US, 40222

Property: Ad6jyYHWR ycf94 AWfZTGra2DrW

Pay Range

ABOUT tFxD5mG6a X5sVM rHFR6gwpz9WD

Ad6jyYHWR ycf94 AWfZTGra2DrW (“CDI”) (Nasdaq: CHDN) has been creating extraordinary entertainment experiences for more than 150 years, beginning with one of the most iconic and enduring events in sports and entertainment—the Kentucky Derby. Headquartered in Louisville, Kentucky, CDI blends a rich legacy with a forward-looking approach to growth. Through the acquisition, development, and operation of live and historical racing entertainment venues, the expansion of online wagering services and other technology businesses, and the ownership and operation of regional casino gaming properties, CDI offers diverse career opportunities across the country. Our success is driven by dedicated team members who are passionate about delivering exceptional experiences, embracing innovation, and helping shape the future of entertainment.

Job Summary

The Regional Marketing Analyst supports the execution and optimization of database marketing campaigns across multiple properties, ensuring alignment with corporate objectives and reinvestment guidelines. This role is responsible for campaign production activities including data extraction, segmentation, offer creation, quality assurance, deployment, and performance analysis while maintaining data accuracy and compliance. The position partners with property marketing, analytics, and other teams to execute effective, data-driven marketing initiatives.

Essential Duties And Responsibilities

• Execute targeted database marketing campaigns across assigned properties and channels, including email, direct mail, digital, and on-property initiatives

• Extract, manipulate, and analyze customer data from multiple systems and databases to support marketing initiatives

• Build and segment customer lists based on demographics, player worth, gaming behavior, lifecycle positioning, and other relevant criteria

• Assist property marketing and analytics teams in the development of data-driven offers and promotional strategies

• Create and configure marketing offers and incentives in applicable campaign and source systems

• Perform quality assurance and validation of campaign data, offers, lists, and outputs to ensure accuracy and compliance with established guidelines

• Ensure campaign execution follows established database marketing processes, reinvestment guidelines, and compliance requirements

• Monitor and analyze campaign performance metrics to identify trends and opportunities for optimization

• Utilize Excel, Access, SQL, Snowflake, and business intelligence tools to develop campaign lists, analyses, and reports

• Maintain campaign documentation, checklists, procedures, and execution workflows

• Coordinate with property marketing, analytics, IT, vendors, and corporate teams to support accurate and timely campaign deployment

• Communicate campaign status, results, issues, and recommendations to appropriate stakeholders

• Support testing initiatives, pilot programs, and process improvements related to segmentation, offer strategy, automation, and campaign execution

• Identify opportunities to improve campaign efficiency, accuracy, and reporting capabilities

• Perform other duties as assigned

Required Skills And Abilities

• Strong analytical, critical thinking and problem-solving skills with the ability to interpret customer and campaign data

• Working knowledge of database marketing concepts, segmentation, and campaign execution

• Strong organizational skills with the ability to manage multiple assignments and competing priorities

• High attention to detail and commitment to data accuracy and quality assurance

• Ability to follow documented processes and established campaign standards

• Ability to work effectively with cross-functional teams and property stakeholders

• Excellent written and verbal communication skills

• Ability to work flexible hours as needed, including weekends, nights, and holidays

• Ability to obtain and maintain valid gaming licenses in applicable jurisdictions

Education And Experience

• Bachelor’s Degree in Business, Marketing, Analytics, or related field, or equivalent relevant experience preferred

• 2+ years of experience in database marketing, CRM, marketing analytics, or a related field preferred

• Proficiency in Excel is required

• Working knowledge of SQL required

• Experience with campaign management platforms, Snowflake, and BI/reporting tools preferred

• Casino or gaming industry experience preferred

Physical Requirements & Working Conditions

• This position requires extended periods of sitting while working at a computer and analyzing data

• While performing the duties of this job, the employee is regularly required to sit or stand; walk; use hands to handle or operate equipment; reach with hands and arms; and communicate effectively

• The employee may occasionally be required to climb, balance, stoop, kneel, crouch, or crawl

• The employee may be required to lift and/or move items up to 25 pounds

• The role may require working extended hours, including nights, weekends, and holidays, based on business needs

• The noise level in the work environment ranges from moderate to loud, particularly when on the gaming floor

• The employee may be exposed to secondhand smoke while on the casino floor, subject to property regulations

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Work With Us

Ad6jyYHWR ycf94 AWfZTGra2DrW is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

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Nearest Major Market: Louisville