Senior Brand Strategist — New York, NY

Company Description

Hi there—at FstupEqtp, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. FstupEqtp has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at ••••••••.

Overview

Senior Brand Strategists play a pivotal role in guiding digital marketing projects and ensuring strategic and creative consistency. At FstupEqtp, they are considered insight finders, developing best-in-class analysis underpinned by thoroughness, clarity, and insight. The Brand Strategist will guide all phases of brand assessment, definition, positioning and communication and implementation. Role is responsible for day-to-day strategy development and stewardship for marketing programs across the full life-cycle from conception and proposal through creative briefing, production and insights reporting.

Responsibilities

• Lead the development of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, and program strategies for client’s owned channels, ensuring strategic and creative consistency for all programs and projects.

• Develop a deep, holistic, and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging trends and support business development activities

• Develop a deep, holistic, and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging trends and support business development activities

• Partner with senior team members to develop industry-leading thought leadership

• Develop insightful and inspiring briefs to provide focus and direction for creative development

Develop strong client relationships and trust based on deep immersion in their business, and simplify complex concepts.

Qualifications

• Comfortable working in a multi-channel environment – be the team’s trusted strategy voice through an understanding of traditional digital and social platforms, ability to leverage insights and translating them into creative briefs, client presentations, brand, digital & social strategies.

• 5+ years of experience in brand strategy and digital marketing rooted in consumer behavior and 1st party data insights.

• Diligent researcher skilled at effectively filtering information and distinguishing crucial insights from facts.

• Strong ability to navigate ambiguity and provide clarity and focus for cross-functional teams.

• Willingness to move fast and iteratively.

• Excellent communication, collaboration, and presentation skills.

• Meticulous with details while maintaining a view of the big picture.

• Ability to run with projects independently with guidance from lead strategist.

• Can lead internally and externally with presence and value; serving as a trusted strategic advisor.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our Best-in-class Wellness And Benefits Offerings Include

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

FstupEqtp is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact ••••••••.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.