Marketing Senior Business Analyst — El Paso, TX

📢 WE ARE HIRING | Marketing Senior Business Analyst

📍 Location: El Paso, TX | In-Person Position

We are looking for a highly analytical and business-oriented Marketing Senior Business Analyst to join our team in El Paso, TX.

This role will play a key part in transforming market, consumer, and business data into actionable insights that support brand strategies, commercial decisions, and business growth across Retail channel.

Key Responsibilities:

• Analyze market trends, brand performance, and commercial data to identify business opportunities.

• Develop insights and recommendations to support marketing and strategic business decisions.

• Leverage syndicated data to evaluate market share, competitive positioning, and brand performance.

• Build and maintain dashboards, reports, and analytical tools to support business stakeholders.

• Partner cross-functionally with Marketing, Sales, Finance, and other teams to drive data-driven decision-making.

• Translate complex datasets into clear, actionable business recommendations.

• Leverage AI-enabled analytics and automation tools to accelerate data analysis, identify trends and opportunities, and improve the speed and quality of business insights.

Qualifications & Experience:

• Bachelor's degree in Business Administration, Finance, Marketing, Data Analytics, or a related field. Master's degree preferred.

• 5–8+ years of experience in Business Analytics, within the Food & Beverage and CPG industry.

• Strong experience supporting brands and Retail channels.

• Advanced proficiency in Excel, SQL, and Business Intelligence tools such as Power BI or Tableau.

• Experience working with syndicated data sources such as Nielsen and IRI/Circana.

• Strong analytical, problem-solving, and critical-thinking skills.

• Excellent communication and stakeholder management capabilities.

• Ability to transform complex data into meaningful business insights and actionable recommendations.

• Experience using AI and generative AI tools to support data analysis, reporting, insight generation, and workflow automation.

Interested in making an impact through data-driven marketing strategies?

We would love to hear from you!

📩 Apply Now.