Internal Product Adoption & Change Communications Specialist [SK-25872] — Charlotte, NC

Aquent, a partner to a leading company at the forefront of technological innovation, is seeking exceptional talent to join a dynamic team dedicated to transforming its operational landscape through strategic initiatives and fostering a culture of efficiency.

In this exciting and pivotal role, you will have a direct, tangible impact on how employees engage with critical internal systems, serving as the architect of compelling narratives that drive engagement and ensure every team member feels empowered and informed. By blending strategic communication with a marketer’s mindset, you will champion internal product adoption, influence human behavior, and ensure that major system transitions are not just implemented, but enthusiastically embraced across the entire organization.

Key Responsibilities

• Develop and execute comprehensive, targeted, persona-based messaging strategies for internal audiences, ensuring tailored communications for significant system transitions.

• Conduct internal audience research and data analysis to inform product positioning, leveraging employee feedback and behavioral insights to refine strategies and maximize engagement.

• Engage directly with end-users to understand adoption barriers, answer questions, and gather feedback throughout rollouts.

• Oversee product messaging, content creation, and marketing collateral while managing and maintaining internal communication channels and platforms, including email, live events, webinars, blogs, websites, newsletters, and SharePoint.

• Write and produce engaging campaign content directly, including emails, announcements, and hub content, bringing creative ideas to life for internal audiences.

• Build and maintain a centralized content hub that serves as the go-to resource for employees during periods of change.

• Translate complex technical concepts into clear, compelling narratives for diverse internal audiences.

• Collaborate with cross-functional teams, including product, engineering, and implementation teams, to align communications with rollout milestones.

• Leverage data analytics to track and measure the success of campaigns and system adoption and usage.

What You’ll Bring

• A background as a product or growth marketer, ideally within a technology-driven environment, with hands-on campaign experience.

• Proven expertise in building persona-based positioning and messaging.

• Demonstrated ability to influence and transform human behavior through targeted messaging, storytelling, and strategic campaigns.

• Experience driving change and adoption of new products, tools, processes, or cultural shifts through empathetic, audience-centered marketing.

• Success in utilizing internal blogs, websites, and SharePoint as platforms to spark engagement, build community, and sustain momentum for change.

• Exceptional hands-on writing dE964w, with comfort producing email and campaign content independently.

• Strong communication, project management, and stakeholder engagement dE964w.

Nice-to-Have Qualifications

• Experience communicating major system migrations (such as SAP or Oracle transitions).

• Background in IT infrastructure, data, or finance.

• Varied experience across different industries or functions.

• A Bachelor’s degree in Marketing, Communications, Psychology, Business, Computer Science, Information Technology, or a related field.