Search Engine Optimization Consultant — Irving, TX

About the Role

We are looking for an SEO/AEO Strategist to help customers find our products, services, and digital experiences through search engines, AI-powered search, and answer engines.

This is a hands-on role that combines strategy and execution. You'll identify opportunities to improve search visibility, implement technical and content enhancements, and measure results. You'll work closely with Product, UX, Engineering, Content, and Technology teams to improve website performance, content discoverability, and search visibility.

Key Responsibilities

• Improve technical SEO elements such as crawlability, indexing, site structure, redirects, metadata, and internal linking.

• Implement and validate SEO improvements across websites, CMS platforms, page templates, and structured data.

• Create and execute SEO and Answer Engine Optimization (AEO) strategies.

• Optimize content visibility in AI-generated search and answer experiences.

• Analyze customer search behavior and user intent to improve digital experiences.

• Translate SEO insights into prioritized business and product recommendations.

• Partner with Product, UX, and Engineering teams to deliver and validate enhancements.

• Monitor performance using analytics and search data to measure impact.

• Guide content strategy, keyword research, information architecture, and content optimization.

• Develop standards, best practices, and training materials to support scalable SEO efforts.

Required Qualifications

• 5+ years of experience in SEO, Technical SEO, AEO, Digital Experience, or a related field.

• Strong technical SEO knowledge, including crawlability, indexing, site architecture, redirects, and canonicalization.

• Experience implementing SEO changes in HTML, CMS platforms, templates, metadata, and structured data.

• Knowledge of schema markup and structured data best practices.

• Understanding of traditional search engines, AI-powered search, and answer engines.

• Experience collaborating with Product, UX, Engineering, Content, and Technology teams.

• Strong analytical and problem-solving skills with a data-driven approach.

• Excellent communication and stakeholder management skills.

• Ability to manage multiple projects in an agile environment.

• Examples of successful SEO/AEO initiatives with measurable business results.