Digital Campaign Specialist — Malvern, PA

G5xqQ8 CSd. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

Job Title: Digital Campaign Specialist

Location(s): Malvern, PA

Job Summary

The Digital Campaign Specialist is responsible for supporting and executing multi-channel digital marketing campaigns within an internal digital agency environment. The role focuses on quality, timely delivery, and optimizing the digital customer journey across search, digital advertising, social media, email marketing, and web channels.

This position involves campaign implementation, coordination, execution, and optimization to deliver integrated digital campaigns that drive brand awareness, customer engagement, preference, and demand.

The specialist serves as a key liaison between business stakeholders, marketing and communications teams, key account managers, digital channel teams, and social media teams to ensure seamless collaboration and successful campaign delivery.

Key Responsibilities

• Plan, coordinate, and execute digital customer journeys across web and email channels, including campaign landing pages, event pages, email creation, and marketing automation.

• Participate in campaign kickoff meetings and ensure a clear understanding of campaign objectives, requirements, and deliverables.

• Coordinate campaign development activities, including content creation, campaign coding, landing pages, email workflows, search advertisements, vanity URLs, and redirects.

• Ensure content quality, searchability, and alignment with digital marketing best practices.

• Provide recommendations on web content, email campaigns, search advertisements, and creative execution using established templates and data-driven best practices.

• Coordinate campaign launches and publish digital content, landing pages, event pages, emails, and search advertisements.

• Conduct A/B testing for email campaigns, search advertisements, and landing pages to improve campaign performance.

• Manage campaign leads and coordinate their delivery to regional or country CRM teams.

• Monitor campaign workflows, timelines, deliverables, and overall implementation quality.

• Collaborate with subject matter experts and cross-functional teams to ensure successful campaign execution.

• Prepare and distribute campaign implementation instructions to participating countries and coordinate regional requirements and feedback.

• Monitor campaign results, identify optimization opportunities, and apply best practices to future campaigns.

• Ensure consistent, high-quality customer experiences throughout the digital journey.

Required Qualifications

• Bachelor's degree in Marketing, Information Science, Digital/Interactive Communications Design, or a related field.

• 3+ years of experience in digital marketing, supporting and executing digital campaigns.

• Experience implementing multi-channel digital marketing campaigns and channel drive-to strategies.

• Hands-on experience with one or more digital marketing channels, including:

• Email marketing and automation.

• Demand generation landing pages and forms.

• Organic and paid search.

• Content Management Systems (CMS).

• Web design and implementation.

• Strong understanding of digital marketing technologies and multi-channel campaign execution.

• Knowledge of digital campaign planning, assembly, deployment, and optimization.

• Ability to advise stakeholders on digital marketing best practices, including web and email optimization.

• Strong communication, interpersonal, analytical, and problem-solving skills.

• Experience collaborating with global stakeholders and cross-functional teams.

• Ability to manage multiple priorities and meet competing deadlines in a fast-paced environment.

• Strong ownership, accountability, and independent project management skills.

• Excellent attention to detail and commitment to delivering high-quality results.

Preferred Qualifications

• Experience with digital marketing platforms such as Sprinklr, Eloqua, and Scrivito CMS.

• Experience working with global marketing teams across multiple regions.

• Knowledge of emerging digital marketing technologies, trends, and best practices.

• Passion for adopting new technologies and innovative approaches to improve digital experiences and campaign performance.

Ideal Candidate Profile

• Self-motivated and proactive, with a strong sense of ownership.

• Excellent communication and collaboration skills.

• Strong analytical and problem-solving abilities.

• Ability to manage multiple projects while working under tight deadlines and changing priorities.

• Adaptable and eager to learn emerging digital marketing technologies.

• Meticulous attention to detail and a commitment to campaign quality and performance.

tDbyYA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.