Digital Product Marketing — New York City Metropolitan Area

BApH is partnering with a leading global sports and entertainment organization to identify a Digital Product Marketing professional who is passionate about driving mobile app growth through strategy, storytelling, and data.

In this role, you’ll help shape the fan experience for one of the world’s most recognizable mobile products. You’ll lead go-to-market strategy for the app’s biggest features and moments, driving engagement, retention, and weekly active users. You’ll partner with teams across the organization to bring new features and campaigns to fans, using audience insights, journey mapping, and testing to keep improving the experience.

Responsibilities

• Lead go-to-market planning for key app features and launches, from positioning and audience targeting through activation and results tracking.

• Turn product features into clear, fan-focused messaging and value propositions that give users a reason to engage.

• Build targeted audience strategies for new, active, and lapsed users, matching each group with the right message and experience.

• Map the fan journey to find ways to boost activation, feature adoption, repeat usage, and win-back of lapsed users.

• Create and run test plans across messaging, audiences, journeys, and creative, and use the results to sharpen future campaigns.

• Track product and campaign performance, spot growth opportunities, and present clear recommendations to leadership.

Qualifications

• 5–7 years of product marketing or growth marketing experience, ideally with a consumer mobile app or digital product.

• Strong product marketing fundamentals paired with a growth mindset and a passion for finding new ways to grow and engage an audience.

• Proven track record building go-to-market strategies for digital products and new features.

• Hands-on experience across the full user lifecycle: acquisition, engagement, retention, and re-engagement.

• Comfortable using behavioral data, segmentation, and audience insights to guide marketing decisions.

• Experience running experiments and A/B tests and optimizing based on performance.

• Strong communicator and presenter with sharp analytical skills and the ability to lead cross-functional work.

Preferred

• Background in audience mapping, customer journey development, CRM/lifecycle marketing, or first-party data.

• Familiarity with media and channel planning.

• Experience in sports, media, entertainment, or subscription businesses.