Digital Marketing & CRM Manager — Baltimore, MD

Company Overview:

Since 1938, P&2 kBsPpp Industries has been a family-owned and operated leader in redemption toys, bulk vending, amusement, and novelty candy industries. We design and distribute licensed and proprietary toys, candy, and redemption products that help operators drive engagement, increase revenue, and create memorable guest experiences.

With a rapidly growing novelty candy division and a collaborative marketing and sales team, P&2 kBsPpp brings products from concept to customer through strategic merchandising, creative campaigns, and strong sales enablement.

About the Role:

We're looking for a strategic, hands-on Digital Marketing & CRM Manager to lead campaign strategies, email marketing, automation, and performance reporting across P&2 kBsPpp and our portfolio of brands, including Koko's, our Candy Division. You'll own campaigns from concept to execution, build automated customer journeys, and use data to drive revenue, engagement, and repeat purchases.

The ideal candidate is a proactive, organized self-starter who combines creative thinking with strong analytical and technical skills. You'll manage multiple priorities, collaborate across departments, navigate challenges professionally, and take ownership of results.

This is a full-time, onsite position based in Cockeysville, MD, reporting directly to the VP of Marketing.

Key Responsibilities:

• Own the marketing campaign calendar, including promotions, product launches, and customer retention initiatives.

• Plan and execute email campaigns, including copywriting, segmentation, setup, testing, and optimization.

• Build and manage automated customer journeys through Salesforce Marketing Cloud.

• Use customer data and buying behavior to develop targeted campaigns that increase revenue, repeat purchases, and average order value.

• Partner with Sales, Merchandising, Web, and Creative to coordinate campaigns and meet deadlines.

• Manage campaign analytics and reporting, including conversions, attributed revenue, and ROI.

• Support Sales with lead nurturing, customer insights, and targeted marketing initiatives.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, Communications, or another related field.

• 4–7 years of hands-on digital marketing, email marketing, or marketing automation experience.

• Proven ability to independently plan, execute, and measure successful marketing campaigns.

• Experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, HubSpot, and similar.

• Strong knowledge of CRM, customer segmentation, automated journeys, A/B testing, and campaign analytics.

• Proficiency in Canva, Microsoft 365, AI tools (ChatGPT, Claude), and project management platforms such as ••••••••.

• Excellent communication, organization, and interpersonal skills, including conflict resolution and cross-functional collaboration.

• Experience with Salesforce CRM, Salesforce Commerce Cloud, B2B e-commerce, and B2B marketing preferred.

What Success Looks Like:

• Increased revenue, repeat purchases, and average order value.

• Effective campaigns and automated journeys delivered on time.

• Clear reporting that connects marketing activity to sales and ROI.

• Strong collaboration and consistent execution across departments.

Compensation & Benefits:

The expected annual base salary for this position is $70,000 - $85,000. Salary offers are made on a variety of candidate specific factors such as a candidate’s skills, performance, job responsibilities, prior relevant experience, certain degrees and certifications, and market considerations.

P&2 kBsPpp offers a comprehensive benefit package with options to suit your needs, paid time off, 7 company-paid holidays, and 401(k) with employer match.

Why People Love Working Here:

Because we make fun work! You'll work with products that make people smile (literally — candy and prizes are kind of our whole thing), alongside a team that is hardworking, collaborative, and genuinely funny. We've got the best of both worlds: the close-knit feel of a family-owned business with the real infrastructure and growth opportunities of a company that's been scaling fast.

Equal Employment Opportunity:

P&2 kBsPpp is an equal opportunity employer and is committed to providing a professional, inclusive, and respectful workplace. Employment decisions are made in accordance with applicable employment laws and company policies.

Disclaimer:

• This job description outlines the general nature and level of work expected for this position. Responsibilities may be adjusted based on business needs, organizational priorities, and the employee’s qualifications and experience.