Sr. Associate, Paid Search — New York, NY

Agency

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Job Function

Media

Job Subfunction

Performance Media

Responsibilities

Job Description:

• Developing, optimizing, and maintaining paid search campaigns for clients

• Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights

• Familiarity with 3rd-party tracking vendors (SA360)

• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing

• Supporting the team leadership and contribute to higher-level strategic initiatives.

• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Required Skills & Experience

• Extensive knowledge of Microsoft Excel

• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical

• Excellent writing and communication skills Excellent quantitative and qualitative analysis skills

• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360), Google Ads, and Microsoft Ads)

• Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team

• Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies

• Firm grasp of how to test marketing tactics and achieve performance metrics

• Expert ability in keyword research, ad copywriting, landing page optimization, and bid management

Desired Skills & Experience

• 2+ years experience in SEM/PPC , preferably with agencies, including experience in social media, web analytics, and SEO a big plus

• Experience working on large PPC accounts with large budgets preferred

• Technical background a plus (conversion tagging, FTP, HTML, etc.)

$70K-$75K

To the extent permissible by local law, KRVGyHJ’u policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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$70K-$75K