Senior Digital Media Strategist — Minneapolis, MN

The Digital Connection Strategist builds, manages and optimizes digital media campaigns on behalf of xyjfQ'G clients. They must be a hands-on expert in today's ad platforms and measurement tools who can independently diagnose why performance is up or down and recommend what to do about it. Increasingly, they'll explain those recommendations to colleagues and clients.

Specific duties will include

• Building, launching and QA'ing campaigns across search, social, video, display and programmatic

• Turning strategic direction into sound, defensible targeting, bidding and budget settings

• Structuring campaigns to balance budget, reach, frequency, pacing and diminishing returns

• Implementing and auditing conversion goals, GA4 events, Google Tag Manager logic and UTM taxonomy

• Separating good performance from bad and isolating the factors driving each

• Developing and testing hypotheses, then implementing recommendations that improve performance over time

• Proactively spotting problems and flagging when improving one metric could hurt the bigger picture

• Explaining results and recommendations in plain English to account teams and, increasingly, clients

Qualifications

• 5+ years of hands-on digital media experience, preferably in an agency environment

• Demonstrated ability to pinpoint why campaigns over- or underperform, without being told where to look

• Can explain the why behind every targeting and campaign-structure choice, not just the how

• Expert-level proficiency in Google Ads (including Performance Max) and Meta Ads Manager

• Fluent in GA4, Google Tag Manager and ad-platform business manager accounts

• Familiarity with LinkedIn, TikTok, Reddit, Pinterest, programmatic DSPs and ad servers

• Strong command of advanced Excel-driven analysis (no fear of pivot tables)

• Insatiably curious and capable of designing and running media experiments and tests

• Can distill complexity into simple, powerful observations and recommendations

• Clear, concise writing and presentation skills; client-facing experience a plus

• Not intimidated by ambiguity or problems without established best-practice solutions