Social Media Manager — Los Angeles County, CA

Who we are:

aRqtW5Zmub u4n. is an award-winning character management agency, renowned for collaborating with artists to craft 'sophisti-cute' brands that blend heartfelt narratives with charming design.

GxvKahDvdF specializes in transforming rising character stars into popular consumer product brands through strategic licensing and partnerships, including recent successes Chiikawa, Mofusand and Koupen Chan.

With headquarters in Tokyo the company oversees character development and business operations, while its Los Angeles based entity ddUUzn5nMk VTWJJjE6ErH2g focuses on expanding business opportunities worldwide. Collaborating with their artists and licensees, GxvKahDvdF delivers brands that authentically appeal to fans around the world.

As we continue to expand our international footprint and portfolio, we are seeking an experienced Social Media Manager to help shape and grow our brands digital ecosystem internationally, ensuring they connect meaningfully with audiences and deliver consistent brand storytelling across all touchpoints.

The role will report to the VP, Brand Franchise Management & Marketing (based in the UK) and will work closely with the wider international team to support the strategic development and international growth of 7RFwq9ZPHk’y character brands.

This role is based in our Santa Monica Office.

Role Description:

The Social Media Manager will play an integral role in the development and day-to-day management of selected IP’s digital ecosystems within the GxvKahDvdF portfolio.

Working closely with VP Brand Franchise Management & Marketing, internal teams and external partners, the Social Media Manager will help build strong global digital foundations, create compelling social campaigns, and support the international rollout of brand initiatives across the digital ecosystem.

This role requires a blend of strategic thinking, digital leadership and strong project management, with a passion for character brands.

Job Responsibilities:

Digital Strategy

• Build and own the social strategy for each brand in the portfolio, aligned to the wider brand and franchise of growing awareness in key territories.

• Decide which platforms matter most in each territory, taking local audience behavior and emerging platforms into account.

• Set clear KPIs for awareness, reach, audience growth and engagement by brand and territory, and report performance back to the business on a regular basis.

• Keep up with platform changes, trends and competitor activity, and turn what you learn into opportunities for the brands.

• Responsible for procuring, maintaining, tracking, and opening social media accounts and domains where appropriate.

Digital Campaigns

• End to End management of digital marketing agency, providing guidance, support and management of social campaigns that support product launches, content releases, licensing partnerships and key calendar moments.

• Authorship of strategic briefs for the digital marketing agency and guide the work from concept through creative development to launch.

• Oversee paid social with the agency, including budget allocation, audience targeting and optimization across territories.

• Measure campaign results, share learnings, and use them to shape the next campaign.

Driving Engagement

• Grow active, loyal fan communities around each brand, with content that feels native to each platform and relevant to each market.

• Make sure the agency's community management, tone of voice and response standards reflect each brand's personality.

• Management of creator, influencer and fan-led opportunities that increase reach and credibility, especially in priority territories.

• Track sentiment and audience insight, and share it with the wider business to inform brand and product decisions.

Project Management

• Run the agency relationship day to day: regular status meetings, scope of work, timelines, budgets and deliverables.

• Manage the social content calendar across all brands and priority territories so that timings, approvals and deliverables stay on track.

• Put in place efficient processes for briefing, feedback, approvals and reporting.

• Manage social budgets and report on spend and return on investment.

Stakeholder Management

• Act as the main point of contact between ddUUzn5nMk VTWJJjE6ErH2g and the digital marketing agency, holding them accountable while keeping the partnership collaborative.

• Lead on the approval process for all digital assets with internal lines of business.

• Work closely with brand, franchise, licensing, creative, legal and commercial teams so that social activity supports business priorities and meets IP and brand guidelines.

• Work with regional teams and partners to make sure territory activity is relevant to local audiences.

• Report performance and insights to senior leadership clearly and in a way that ties social results to brand growth.

Skills & Experience

• 5+ years experience in social media management role.

• Experience working with entertainment, character brands, lifestyle brands, toys, consumer products or kids/family IP is essential.

• Knowledge and experience of international markets.

• Strong understanding of community building and engagement in a global context.

• Comfortable working in a fast-paced, entrepreneurial environment, across multiple time zones.

• Collaborative and solutions-oriented.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• Excellent communication and relationship-building skills.

• Highly organised with strong attention to detail.

• Ability to work under own initiative.

The pay range for this role is $80,000 - $110,000 annual salary, with final offer amount dependent on education, skills, experience, and location.

This position is eligible for benefits including medical, dental and vision options. Employer paid life insurance and long term disability. As well as generous time off benefits including 10 paid holidays, sick pay and discretionary time off.