Digital Marketing Manager — New Jersey, United States

QZDX wqQg p2V

QZDX wqQg p2V is a rapidly growing, multi-state provider of Applied Behavior Analysis (sxQ) therapy services, dedicated to helping children build meaningful skills that improve everyday life.

As we continue to grow, we're building a best-in-class marketing organization and looking for a talented Digital Marketing Manager to lead our digital presence, organic growth, and online experience.

About the Role

We're seeking a strategic, technically capable, and hands-on Digital Marketing Manager to own and elevate our digital ecosystem.

This role will lead our SEO strategy, AI search visibility, website development and optimization, Google Business Profiles, and digital lead generation experience.

You'll be responsible for ensuring FqEe gkWa is highly discoverable across traditional search engines and emerging AI-powered platforms, while creating seamless digital experiences that turn traffic into qualified leads.

You'll work closely with our PPC, social media, creative, and marketing operations teams and manage external partners or specialists where needed.

This is an opportunity to take true ownership of a critical growth function and build a best-in-class digital presence.

Key Responsibilities

SEO & AI Search Visibility

• Own and execute our comprehensive SEO strategy, including technical, on-page, content, and local SEO.

• Lead our strategy for AI-powered search discovery, including visibility within platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.

• Develop strategies to improve organic rankings, search visibility, and qualified traffic across multiple geographic markets.

• Oversee keyword research, content optimization, structured data, internal linking, and technical SEO improvements.

• Monitor search performance, competitive positioning, and emerging trends in AI-driven discovery.

• Manage SEO agencies, consultants, or other specialized partners while maintaining full ownership of performance and results.

Website Development & Digital Experience

• Own the strategy, performance, and ongoing evolution of our website and digital properties.

• Oversee website development, enhancements, maintenance, and integrations.

• Create and optimize high-performing landing pages supporting organic and paid marketing initiatives.

• Ensure exceptional mobile and desktop experiences, including site speed, usability, accessibility, and conversion optimization.

• Continuously improve the digital user journey from discovery through inquiry.

Lead Generation & Conversion Optimization

• Optimize digital lead generation funnels, inquiry forms, calls to action, and conversion pathways.

• Work closely with PPC and social media teams to develop high-converting landing pages and cohesive campaign experiences.

• Implement A/B testing and conversion rate optimization initiatives.

• Collaborate on lead tracking, attribution, CRM integrations, and marketing automation.

• Identify opportunities to improve lead quality, conversion rates, and overall marketing ROI.

Local SEO & Google Business Profiles

• Own and optimize Google Business Profiles across multiple markets and locations.

• Drive local search visibility through listing optimization, local content, reputation strategies, and citation management.

• Support new clinic launches and geographic expansion with scalable local digital strategies.

• Maintain accuracy and consistency across digital listings and directories.

Analytics, Performance & Innovation

• Establish and monitor KPIs across organic search, AI visibility, website performance, and lead conversion.

• Leverage GA4, Google Search Console, Google Tag Manager, and other analytics platforms to measure performance.

• Translate insights into actionable recommendations and measurable improvements.

• Explore emerging AI tools, technologies, and automation to improve marketing efficiency and digital performance.

• Build scalable systems and processes that support rapid organizational growth.

Qualifications

• 4+ years of experience in digital marketing, with demonstrated ownership of SEO strategy and website performance.

• Strong expertise in technical SEO, on-page SEO, local SEO, and organic growth.

• Understanding of AI-powered search, generative engine optimization (GEO), and emerging search discovery trends.

• Experience managing website development, CMS platforms, and landing page optimization.

• Demonstrated ability to improve website traffic, lead generation, and conversion rates.

• Experience with Google Analytics 4, Google Search Console, Google Business Profiles, and SEO platforms such as Semrush or Ahrefs.

• Strong analytical, technical, and project management skills.

• Experience managing agencies, developers, or external marketing partners.

• Healthcare marketing experience strongly preferred, particularly within multi-location healthcare, behavioral health, or related services.

Who you are

• An owner: You take accountability for digital performance from strategy through execution.

• A builder: You're excited to develop and scale a high-performing digital ecosystem.

• A search expert: You understand traditional SEO and are eager to lead the evolution of AI-powered discovery.

• Technically capable: You can confidently manage developers, troubleshoot digital challenges, and drive improvements.

• Results-oriented: You focus on qualified leads, conversions, and measurable business impact.

• Collaborative: You thrive working alongside PPC, social media, creative, and operational teams.

Why join FqEe gkWa?

We're investing in building a sophisticated, high-performing marketing organization, and this role will be central to that vision.

You'll have the opportunity to own our organic and AI search strategy, shape our digital experience, and build the infrastructure that supports our next phase of growth.

We're looking for someone who wants to do more than manage a website or oversee an agency. We want someone who can help set a new standard for digital marketing performance in healthcare.