Head of Content — Manhattan, NY

Head of Content

Location: New York, NY

Work Arrangement: Full-time | On-site

About the Role

We are looking for a hands-on Head of Content to lead and scale content strategy across social media platforms for a fast-growing consumer technology company.

This individual will own the content function end-to-end, building a strong social media presence, managing a network of content creators, developing engaging content strategies, and turning high-performing organic content into successful paid campaigns.

The ideal candidate combines creativity with strong analytical skills and has experience building content operations from the ground up in a fast-paced startup or consumer-focused environment.

Key Responsibilities

• Develop and execute content strategies across TikTok, Instagram Reels, YouTube Shorts, and X.

• Build, manage, and scale a network of content creators, influencers, and UGC agencies.

• Identify emerging social media trends, viral formats, and opportunities to increase audience engagement.

• Oversee content planning, production, publishing, and performance optimization.

• Identify high-performing organic content and scale it through paid advertising campaigns.

• Manage creator partnerships, content briefs, deliverables, and usage rights.

• Conduct A/B testing of content formats, creative approaches, and messaging.

• Analyze content performance using metrics such as views, engagement, retention, shares, conversions, and acquisition.

• Collaborate with marketing, product, creative, and growth teams to align content initiatives with business objectives.

• Explore AI-powered tools and workflows to improve content creation, experimentation, and reporting.

Required Qualifications

• 2–5 years of experience in content strategy, social media growth, creator marketing, or content-led marketing.

• Proven experience building and scaling social media content for a consumer-facing brand, mobile application, or digital platform.

• Hands-on experience managing content creators, influencers, or UGC agencies.

• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and emerging social media trends.

• Demonstrated ability to grow social media channels and deliver measurable results.

• Experience developing and executing content strategies from the ground up.

• Strong analytical skills with experience conducting A/B tests and interpreting content performance metrics.

• Ability to manage multiple content initiatives and work independently in a fast-paced environment.

Preferred Qualifications

• Experience with TikTok Spark Ads, Meta Partnership Ads, and creator-led paid campaigns.

• Experience scaling organic content through paid advertising.

• Familiarity with performance marketing metrics, attribution, and user acquisition.

• Experience working in early-stage startups or lean, high-growth environments.

• Familiarity with AI tools and automation workflows for content experimentation and analytics.

• Strong creative judgment and an understanding of viral content formats.

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