Landing Page & CRO Lead — EMEA

🚀 Landing Page & CRO Lead RMHLRCRO004

OWN THE POST-CLICK EXPERIENCE. DRIVE CONVERSION. GROW REVENUE.

Full-Time | Remote | $4,000–$6,000 USD/month + Performance Bonuses | CET Overlap Required

Job Snapshot

The ads are working. The opportunity lies in what happens after the click.

We’re looking for a Landing Page & CRO Lead to own the entire post-click funnel, from measurement and experimentation to landing page strategy and conversion optimization.

Your mission is to build the measurement system, establish the testing framework, and create high-converting landing pages that turn paid traffic into profitable customers.

Your success will be measured primarily by two business outcomes:

• Conversion Rate (CVR)

• Average Order Value (AOV)

You’ll also optimize Revenue per Visitor to maximize the value of every click.

About the Company

We’re a fast-growing direct-to-consumer ecommerce business operating two ambitious brands:

• Brand One: A premium supplement brand with established operations across the US, UK, EU, and Canada.

• Brand Two: An emerging health and wellness brand preparing for launch.

We move quickly, test constantly, and make decisions using data rather than opinions.

You’ll join a fully remote, collaborative team where experimentation, ownership, and execution matter more than hierarchy.

The Role

You’ll own how landing pages are measured, tested, designed, written, built, and optimized so every creative angle launched on Meta has a landing page designed to convert.

You won’t simply create pages. You’ll build the operating system behind conversion optimization, ensuring experiments are measured correctly, hypotheses follow a structured process, and winning insights compound over time.

This is not an analyst-only or designer-only role. It’s ownership of conversion performance.

Key Responsibilities

1. Build the Measurement Foundation

• Own tracking and reporting across the post-click funnel.

• Instrument events, funnel steps, and landing page reporting.

• Validate testing platform data against actual Shopify order data.

• Build reliable dashboards that expose conversion bottlenecks.

2. Own Landing Pages End-to-End

• Partner with Creative Strategy before campaigns launch.

• Personally design, write, build, QA, launch, and optimize landing pages.

• Maintain strong message match between each Meta ad and its destination page.

• Tailor experiences to different customer personas and awareness stages.

3. Lead the CRO Program

• Build and refine the company’s testing methodology.

• Prioritize experiments based on expected business impact.

• Design, launch, monitor, and analyze A/B tests.

• Document results and turn learnings into repeatable systems.

4. Increase Revenue per Visitor

Optimize beyond conversion rate by improving:

• Average Order Value

• Revenue per Visitor

• Cross-sells and upsells

• Product bundles

• Subscription offers

• Offer positioning

5. Drive Cross-Functional Feedback

Work closely with Creative Strategy, Growth Marketing, and Development to translate customer behavior and test results into actionable improvements across marketing and ecommerce.

What Success Looks Like

You’re succeeding when:

• Every major Meta creative angle has a purpose-built landing page.

• Landing pages consistently outperform existing controls.

• Conversion rates improve across storefronts.

• Average Order Value increases alongside conversion.

• Revenue per Visitor becomes a core optimization metric.

• Testing follows a consistent, data-driven framework.

• CRO insights improve future advertising creative.

• Leadership has clear visibility into funnel performance.

Required Experience

This is a senior-level, hands-on role requiring ownership across strategy, execution, experimentation, and optimization.

You should have:

• 2–4+ years of hands-on CRO experience in DTC ecommerce.

• Proven experience running A/B tests from hypothesis through implementation and analysis.

• Strong landing page copywriting skills.

• Ability to independently design premium landing pages.

• Experience building pages inside Shopify.

• Working knowledge of HTML, CSS, JavaScript, and Shopify Liquid.

• Strong understanding of experimentation methodology, sample sizing, statistical significance, and test interpretation.

• Experience with analytics platforms, including GA4.

• Confidence collaborating with creative and paid media teams.

• Demonstrated use of AI to accelerate research, design, copywriting, development, and analysis.

We want someone who can connect data, customer psychology, design, copy, and development to produce measurable commercial results.

Tools & Environment

You’ll work with platforms including:

• Shopify

• Convert

• Google Analytics 4 (GA4)

• Metorik

• Converge

• ••••••••

• Klaviyo

• ••••••••

• Zipchat

• KNO

• Git

• AI-assisted design and development tools

Tool expertise matters less than your ability to own outcomes and learn new systems quickly.

Work Environment

• Full-time, fully remote

• Daily overlap with Central European Time (CET)

• Fast-paced and experimentation-driven

• High ownership with low bureaucracy

• Collaborative, cross-functional team

• Direct access to leadership

• Opportunity to shape the entire post-click optimization program

Compensation & Benefits

$4,000–$6,000 USD/month + Performance Bonuses

Compensation depends on experience, skills, and demonstrated impact, with top performers having the opportunity to earn beyond $6,000/month.

You’ll also receive:

• A full-time, in-house position

• The opportunity to work across two growing ecommerce brands

• Direct ownership of conversion optimization and measurable revenue impact

• Access to modern AI-powered tools integrated into daily workflows

Hiring Process

Application Review → Initial Interview → Practical Evaluation → Final Interview → Offer

As part of your application, be prepared to provide:

• Two or three landing pages you personally concepted, wrote, designed, and built.

• One successful and one unsuccessful A/B test, including your hypothesis, results, and key learnings.

• A one-page summary explaining how you use AI to improve your workflow.

We want to understand how you think, execute, measure, and improve.

Who Thrives Here

You’ll thrive if you:

• Take ownership instead of waiting for instructions.

• Enjoy solving complex conversion challenges.

• Combine analytics, psychology, copywriting, design, and experimentation.

• Care deeply about measurable business outcomes.

• Constantly test, learn, and improve.

• Work independently while collaborating effectively across teams.

Who Will Struggle

This role is unlikely to fit if you:

• Need detailed instructions before taking action.

• Specialize exclusively in design, copywriting, or analytics.

• Prefer handing work to others instead of owning delivery.

• Rely on opinions rather than data.

• Avoid accountability for business results.

Apply Now

If you’re excited to own the entire post-click experience and directly influence revenue across two growing ecommerce brands, we’d love to hear from you.

👉 Apply here:

••••••••

Please attach:

• Two or three landing pages you personally concepted, wrote, designed, and built.

• One winning and one losing A/B test, including your learnings.

• A one-page summary explaining how AI improves your workflow.

We’re not hiring someone to build landing pages.

We’re hiring the owner of post-click growth.

Please note: Due to the volume of applications received, only shortlisted candidates will be contacted.