CRM Operations Manager — United States

About The Role

B6kSEr7 MzGYMR is a fast-growing telehealth and direct-to-consumer wellness company on a mission to make high-impact health protocols accessible to everyone. We offer clinically supervised programs across GLP-1 weight management, Testosterone Replacement Therapy (TRT), Sermorelin, NAD+, and more. With a deeply engaged patient base and an ambitious product roadmap, our CRM program is central to driving patient outcomes, retention, and lifetime value.

We’re hiring a CRM Operations Manager to become the engine behind our CRM program’s day-to-day execution. This role is the connective tissue between strategy and the inbox — and equally, between the marketers who dream up campaigns and the platform that brings them to life. You’ll own everything that lives in-platform, from complex automated workflows and broadcast campaigns to segmentation logic, QA, and scheduling. But just as importantly, you’ll be the person who translates marketer vision into technical reality: knowing when something is buildable, when it needs a creative workaround, and when it’s not feasible. You’ll work alongside our external developer partner and internal creative team to bring campaigns to life. This is a high-ownership, high-impact role for someone who is as comfortable in a brief as they are in a workflow builder, and who wants to help shape what best-in-class CRM looks like inside a DTC telehealth brand.

What You’ll Do:

ESP Management

• Serve as the primary ESP operator for gEAgBb7, with deep ownership of all workflows, broadcasts, and templates within the ESP

• Build and maintain complex automated journeys including onboarding, re-engagement, win-back, cross-sell, and clinical drip sequences

• Configure and manage show/hide logic, conditional content blocks, and personalization rules to deliver highly relevant messaging at scale

• Own campaign execution: build, schedule, and deploy all one-time sends with proper segmentation and send-time logic

Segmentation & Data Logic

• Build and manage sophisticated audience segments using patient behavior, product enrollment, lifecycle stage, engagement signals, and clinical data attributes

• Partner with the product and data teams to ensure event tracking and user properties are structured correctly to support CRM use cases

• Continuously audit segmentation logic to improve targeting accuracy and reduce audience overlap or suppression errors

QA & Quality Control

• Own end-to-end QA for every campaign before deployment: rendering across clients, link checking, personalization token validation, suppression logic, and segment verification

• Identify and escalate deliverability risks, data issues, or logic errors proactively

Technical Execution

• Write and edit basic HTML/CSS within email templates as needed to support custom formatting, layout adjustments, or conditional content

• Collaborate with the developer agency on API integrations, webhook configurations, and custom event triggers tied to ESP functionality

• Support the Narvar post-purchase integration launch from a CRM operations perspective

Cross-Channel Campaign Execution

• Build and orchestrate cross-channel campaigns spanning email, SMS, push notifications, and in-app messaging, ensuring channel logic, timing, and suppression rules are coordinated across the full journey

• Understand the nuances of each channel — character limits and link handling in SMS, opt-in and compliance requirements for push and SMS, and rendering considerations for in-app — and apply that knowledge consistently at the build level

• Monitor cross-channel performance holistically, surfacing where channel mix, sequencing, or frequency may be contributing to fatigue or drop-off

Marketing Partnership & Stakeholder Communication

• Act as the primary technical translator between the CRM marketing team and the platform — taking campaign briefs, audience strategies, and creative concepts and evaluating what is buildable, what requires a workaround, and what is not currently feasible

• Communicate platform limitations clearly and constructively to marketers, offering alternative approaches that preserve campaign intent wherever possible rather than simply saying no

• Proactively flag when a marketer’s request would create technical debt, deliverability risk, or a poor patient experience, and come to those conversations with a recommended path forward

• Develop a strong enough understanding of lifecycle marketing goals — conversion, retention, re-engagement, cross-sell — to ask the right questions during briefing and build flows that serve the strategy, not just the spec

• Participate in campaign ideation and planning sessions as the operational voice, helping shape what gets built by informing what the platform can support

• Build trust with the marketing team by being a reliable, solutions-first partner who makes the complex feel manageable

• Maintain organized documentation of campaign builds, segment libraries, naming conventions, and operational SOPs

Who You Are:

Required Qualifications

• 3–5+ years of CRM or lifecycle marketing operations experience, with at least 2 years hands-on in ••••••••

• Strong understanding of show/hide (conditional content) logic and how to implement it reliably at scale

• Solid segmentation skills — ability to build complex, multi-condition audiences and think critically about data-driven targeting

• Proficiency in basic HTML/CSS for email, with the ability to troubleshoot template issues and make lightweight code edits

• Hands-on experience building cross-channel programs in •••••••• or a comparable ESP — email, SMS, push notifications, and in-app messaging — with a working understanding of the technical and compliance considerations unique to each channel

• Strong QA instincts — detail-oriented with a consistent process for checking your own work before it goes out the door

• Marketing fluency sufficient to understand lifecycle strategy, campaign goals, and audience intent

• Proven ability to communicate technical constraints to non-technical stakeholders

• Excellent cross-functional communication skills; comfortable working alongside developers, designers, and marketers

Preferred Qualifications

• Experience with ESP migrations

• Familiarity with Handlebars or similar templating languages for dynamic content

• Background in DTC, telehealth, health & wellness, or subscription-based business models

• Understanding of TCPA, CAN-SPAM, and telehealth-specific messaging compliance requirements

• Exposure to post-purchase platforms such as Narvar or similar tools

• Comfort with data concepts: event tracking, user properties, and working with engineering teams on CRM data architecture

What Success Looks Like In Your First 90 Days

• You have a complete working knowledge of our current ESP environment, segment library, and active journeys

• You have taken full ownership of the broadcast calendar and QA process with minimal oversight

• You have identified at least two to three quick-win optimization opportunities in existing flows and begun implementing them

• The marketing team trusts you as a partner — they know you’ll tell them what’s possible, what isn’t, and why — and they’re coming to you early in the process, not after decisions have already been made

What We Offer

Final compensation will be determined based on experience, technical depth, and scope of prior ownership. gEAgBb7 offers a competitive benefits package including health coverage, flexible remote work, and the opportunity to grow within a fast-scaling DTC health brand at the forefront of the GLP-1 and wellness space.

B6kSEr7 MzGYMR is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.